Giles Crouch, PhD c (@digitalsapience) 's Twitter Profile
Giles Crouch, PhD c

@digitalsapience

Digital Anthropologist | I'm in WIRED, Forbes, National Geographic etc. | Managing Partner | Chief Strategy Officer @ HumanMedia

ID: 2371401

linkhttps://www.gilescrouch.com calendar_today26-03-2007 23:08:39

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Ethan Mollick (@emollick) 's Twitter Profile Photo

Neat example of AI in the humanities. A Google model trained on Latin text fills in lost parts of Latin inscriptions & identifies related texts Historians increased their accuracy by 44% when working with the AI (Though AI alone beats historians, historian + AI was usually best)

Neat example of AI in the humanities. A Google model trained on Latin text fills in lost parts of Latin inscriptions & identifies related texts

Historians increased their accuracy by 44% when working with the AI (Though AI alone beats historians, historian + AI was usually best)
Giles Crouch, PhD c (@digitalsapience) 's Twitter Profile Photo

The idea of utopia goes back centuries. It’s as misleading as dystopia. Nice ideal, but this bot is a bot and has no grounding in the reality of how sociocultural systems work.

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I kinda like the new iOS 26 version. Apple is very good at easing their updates unlike Microsoft, which is kinda like blunt force trauma.

Giles Crouch, PhD c (@digitalsapience) 's Twitter Profile Photo

It’s quite fascinating seeing the myths people are making around LLMs and not understanding how they work, that they don’t “think”. they’re statistical tools. Nothing else.

Giles Crouch, PhD c (@digitalsapience) 's Twitter Profile Photo

Audited a failed marketing campaign this week from my digital anthropologist lens. Reason it failed? Too much yellow, when the target culture sees yellow associated with death. Always culture.

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Watched a bunch of YouTube videos on using AI agents and well, a bit underwhelming really. I think more could be done, but most use cases are quite shallow.

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I don’t think there’s any reasoning with LLMs, it’s just that they’re incredibly interesting statistical systems. Kind of like the ancient abacus on steroids.

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Digital nomads are basically the 21st century’s version of our hunter-gatherer ancestors. It’s just different resources they’re chasing. And slightly more comfy.

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Always find it a bit funny how each AI app or tool “completely changes everything”. At scale, wouldn’t that mean everything is cancelled out and nothing does nothing?

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There’s a stark difference between the US and Chinese approach to AI and I don’t think the US is taking the right one with this technology.

Anthropic (@anthropicai) 's Twitter Profile Photo

New Anthropic research: Persona vectors. Language models sometimes go haywire and slip into weird and unsettling personas. Why? In a new paper, we find “persona vectors"—neural activity patterns controlling traits like evil, sycophancy, or hallucination.

New Anthropic research: Persona vectors.

Language models sometimes go haywire and slip into weird and unsettling personas. Why? In a new paper, we find “persona vectors"—neural activity patterns controlling traits like evil, sycophancy, or hallucination.
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I’d say about 95% of the sales emails I get are irrelevant to my business. Why as a marketing agency owner, would I be interested in cow feed?

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My issue with this kind of research is that it’s way too early to talk about these kinds of cognitive changes at scale. This takes decades to surface.