Revenue Operations has emerged as a CEO issue because more consistent and scalable growth can create significant firm value. I'm honored business leaders see value in our new book, which is a practical guide for generating more growth from your commercia…lnkd.in/g3GY-wsM

There is no established system for getting the many different channels, teams, technologies in the growth equation working together. Business leaders lack a management system for coordinating their growth teams, functions and disci…lnkd.in/eeZgc97t buff.ly/3MwS7gY

Great article by Mark Frary that explains what every marketing chief needs to know about #revenueoperations, and why the alignment of marketing, sales and service around the customer can be the best (or worst) thing to happen to their careers!” buff.ly/3P5eoDW

“Growing a business is a data-driven, capital intensive, team sport. This makes things more complex. How do you make things simpler? That's the notion behind Revenue Operations. This podcast, we discuss the practical ways RevOps makes things simpler. buff.ly/3zQv0dZ

“Growing a business in the 21st Century is a capital intensive and data-driven team sport. Our new book Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth, provides a practical system for unlocking more growth. buff.ly/3PjNNmE

I recently had the opportunity to join Benjamin Broomfield of the Click Z Marketing Masters Podcast where we discussed why a formula for consistent and scalable revenue growth is the holy grail for the modern CMO buff.ly/3QDzzho

Fine Tuning The Six Pillars of Your Growth Strategy - Revenue Enablement Institute buff.ly/3QNfiWE

I had the opportunity to discuss the new formula for growth in a 21st Century Commercial Marketing and the ways it has changed the role of the CMO in the commercial model with @broomfield_cz ClickZ.com. We were able t…lnkd.in/e-Mcag-A buff.ly/3pcgO9d

The majority of boards are pushing their CEOs to repackage their products and services as subscription pricing models, usage-based models, or cloud-based offerings that are more valuable, durable and stable. The problem is moving t…lnkd.in/eatSWYFb buff.ly/3BYaMzZ

The majority of boards are pushing their CEOs to repackage their products and services as subscription pricing models, usage-based models, or cloud-based offerings that are more valuable, durable and stable. The problem is moving t…lnkd.in/eXbu9bPP buff.ly/3BYaMzZ

An understanding of how to apply advanced analytics and AI in marketing has become fundamental to growing a business in 2023. Over 90% of marketers are trying to use AI to improve their customer journeys, revolutionize how they int…lnkd.in/emU4j8bJ buff.ly/3V56kXY

I had to opportunity to speak with David Appel on the Modern SaaS Finance Podcast to discuss our dynamic forecasting research and outline a financially value formula to help CFOs to better connect sales, marketing, and customer su…lnkd.in/gwaP6bHd buff.ly/3fZN0er

As growing a business has become a technology enabled, data-driven team sport- sales enablement and operations directors are on the front line of the struggle to “connect the dots” across people, process and technology to generate…lnkd.in/eBREv3aY buff.ly/3TG9n7w

Green Thread is excited to be sponsoring and hosting the 2023 AMA Marketing Hall of Fame Awards in June to fete the CMOs of Microsoft, MasterCard, and Accenture for their contribution to the marketing discipline. Congratulations to this years inductees:…lnkd.in/ePcbydhV

#ai #cybersecurity #cloud #microsoft #analytics #marketing Learn how Chris Capossela, Microsoft’s Executive Vice President and Chief Marketing Officer is helping the company realize the full market potential the shift to cloud infr…lnkd.in/etkH4nUb buff.ly/3OLRWTE

Great research Chris Hergesell. And on point. When 93% of growth leaders view functional siloes as the biggest impediment to growth and innovation - it means almost any effort to align revenue teams, systems, processes and operations along the revenue cycle w…lnkd.in/eU-Bhtc8

Congratulations to Chris Capossela, Raja Rajamannar, Amy Fuller and Dan Ariely for being recognized for their contributions to the marketing field. I came away impressed by the level of excellence they have achieved as marketers, and excited about the fut…lnkd.in/e7PpVNeC

We’re hosting an exclusive Ecommerce Forum in NYC on Nov2 for marketing, DTC and commerce leaders to help them take advantage advances in media platforms to extend marketings impact deeper into the revenue cycle. Join us online. buff.ly/3rUqJVT

The “Taylor Swift Effect” is not a random phenomenon. There is a formula for unlocking more value from sponsorship rights, properties, and assets buff.ly/3Tmvm6o

Unlocking More Value From Sponsorship Rights, Properties, And Assets buff.ly/3Tmvm6o