The year is 1984 and the NBA has banned Michael Jordan from wearing his Nikes. For any other brand, that’s game over. But for Nike? It was a slam dunk opportunity. Here’s how a shoe ban made the Air Jordan a cultural icon. 🧵

There’s no better feeling than being part of a team and company that is absolutely cooking. s/o Jenna Castaldo

Here’s why this is, and it’s simple. A great ads business means you have acquired valuable and engaged attention from a set of users. Media companies hate ads because 99% suck at capturing that type of attention. And great product-led companies love ads because they have this

One week out: our 2nd Annual Upfronts. 50 of thet op B2B marketing leaders join us in Austin to talk 2026 trends, strategy with creators, and scaling opportunities. Plus a few good parties. I have 3 spots to give out. DM if you want in.