Anders Gustafsson (@drgustafsson) 's Twitter Profile
Anders Gustafsson

@drgustafsson

Professor. BI Norwegian Business School American Marketing Association (AMA) Sheth Foundation Tweets are my own.

ID: 197442086

linkhttp://bi.no calendar_today01-10-2010 14:27:44

7,7K Tweet

1,1K Followers

2,2K Following

Carlos Velasco (@velascop) 's Twitter Profile Photo

New podcast! In this episode, I interview Manuel Perea and Melanie Labusch on their cognitive psychology work on brand names and words, a key element in customer experiences 🚀✨ With Anders Gustafsson at Handelshøyskolen BI Maria Fernández-López ERI-Lectura CINC Nebrija podcasts.apple.com/no/podcast/cus…

Carlos Velasco (@velascop) 's Twitter Profile Photo

New podcast! In this episode, I interview Charles Spence Crossmodal Lab about his work on sonic branding and experiences 🚀✨ With Anders Gustafsson at Handelshøyskolen BI open.spotify.com/episode/6lGaks…

Carlos Velasco (@velascop) 's Twitter Profile Photo

New podcast! In this episode, I interview Enric Munar and Erick Gustavo (UIB) about their work on aesthetic preferences 🚀✨ open.spotify.com/episode/1AP9r2… With Anders Gustafsson at Handelshøyskolen BI

Carlos Velasco (@velascop) 's Twitter Profile Photo

New podcast! In this episode, I interview Qian Janice Wang and Francisco Barbosa Escobar about their work on multisensory food experiences in extended reality 🚀✨ podcasts.apple.com/no/podcast/cus… With Anders Gustafsson at Handelshøyskolen BI

Carlos Velasco (@velascop) 's Twitter Profile Photo

New podcast! In this episode, I interview Chi Hoang, Klemens Knöferle, and luk warlop about their work on humour and advertising 🚀✨ podcasts.apple.com/no/podcast/e45… With Anders Gustafsson at Handelshøyskolen BI

Journal of Marketing (@jofmarketing) 's Twitter Profile Photo

Perhaps no one person has had more influence on #marketing than Philip Kotler. In a new article, Kotler reflects on the past and future of the discipline and provides lessons learned from decades in marketing, as only he can: bit.ly/3TaEpFP Philip Kotler Kellogg School

Perhaps no one person has had more influence on #marketing than Philip Kotler.

In a new article, Kotler reflects on the past and future of the discipline and provides lessons learned from decades in marketing, as only he can: bit.ly/3TaEpFP

<a href="/kotl/">Philip Kotler</a> <a href="/KelloggSchool/">Kellogg School</a>
Carlos Velasco (@velascop) 's Twitter Profile Photo

New paper in Psychology & Marketing! Paradoxes, challenges, and opportunities in the context of ethical customer experience management ✨ onlinelibrary.wiley.com/doi/10.1002/ma… with awesome team including Felipe RC, Francisco Barbosa Escobar, Anders Gustafsson, and Olivia Petit Handelshøyskolen BI