Anders Gustafsson
@drgustafsson
Professor. BI Norwegian Business School American Marketing Association (AMA) Sheth Foundation Tweets are my own.
ID: 197442086
http://bi.no 01-10-2010 14:27:44
7,7K Tweet
1,1K Followers
2,2K Following



New podcast! In this episode, I interview Manuel Perea and Melanie Labusch on their cognitive psychology work on brand names and words, a key element in customer experiences 🚀✨ With Anders Gustafsson at Handelshøyskolen BI Maria Fernández-López ERI-Lectura CINC Nebrija podcasts.apple.com/no/podcast/cus…

New podcast! In this episode, I interview Charles Spence Crossmodal Lab about his work on sonic branding and experiences 🚀✨ With Anders Gustafsson at Handelshøyskolen BI open.spotify.com/episode/6lGaks…

New podcast! In this episode, I interview Enric Munar and Erick Gustavo (UIB) about their work on aesthetic preferences 🚀✨ open.spotify.com/episode/1AP9r2… With Anders Gustafsson at Handelshøyskolen BI

New podcast! In this episode, I interview Qian Janice Wang and Francisco Barbosa Escobar about their work on multisensory food experiences in extended reality 🚀✨ podcasts.apple.com/no/podcast/cus… With Anders Gustafsson at Handelshøyskolen BI


New podcast! In this episode, I interview Chi Hoang, Klemens Knöferle, and luk warlop about their work on humour and advertising 🚀✨ podcasts.apple.com/no/podcast/e45… With Anders Gustafsson at Handelshøyskolen BI

Perhaps no one person has had more influence on #marketing than Philip Kotler. In a new article, Kotler reflects on the past and future of the discipline and provides lessons learned from decades in marketing, as only he can: bit.ly/3TaEpFP Philip Kotler Kellogg School


New paper in Psychology & Marketing! Paradoxes, challenges, and opportunities in the context of ethical customer experience management ✨ onlinelibrary.wiley.com/doi/10.1002/ma… with awesome team including Felipe RC, Francisco Barbosa Escobar, Anders Gustafsson, and Olivia Petit Handelshøyskolen BI