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Matt Brown, MD, London Brand, recently spoke with Stephanie Nattu, Creativebrief about the power of our agency brand. Matt shared insights including trust being our ultimate currency and the importance of collaboration across multiple specialisms. Catch up here:

High quality thought leadership has a proven impact on sales as well as on brand recognition and reputation, explains Andrew Mildren, MD, Business Marketing EMEA.

As AI becomes more sophisticated, questions have been raised about its integration and the broader future of tech. On this episode of #Sideload, Justin Westcott, Global Technology Lead, discusses the global trends of technology and how they will change and affect the future.

In uncertain economic times, customer research & brand marketing is often at risk. Andrea Clatworthy, Director of Marketing Transformation, Fujitsu Europe urges marketers to continue to champion the right data and brand building. For more insights: edl.mn/3L5JPyt

Our very own Martijn Nieuwenhuis, Head of Integrated Planning, Edelman Netherlands, and Will Butterworth, Strategy Director, Edelman London are featuring on this panel! It’s set to be a fascinating conversation and a must-see for PR Planners and Strategists.

We are proud to share that Emmanuel Ofosu-Appiah, Associate Director, Edelman Smithfield, has won the PRCA PR Industry Trailblazer Award for 2023 for his outstanding contribution to the industry. Congratulations Emmanuel on this brilliant achievement!

In new insights, Lou Dalton, Senior Director, Health, shares the latest on vaccine access, including innovations that can help equal access to medicines. Read more here: edl.mn/3R6T30U

We're very proud to share that we've been shortlisted for 9 @Eurobest Awards for 'Mayo Hack'! See the full list here: edl.mn/3uvQUTs

In our latest insights, we heard from Andrea Clatworthy, Director, Head of Europe Marketing Transformation, Fujitsu, who shared how you can shift thinking from campaigns to journeys, and 'shatter' content to make thought leadership more effective in uncertain economic times:

How do you balance brand building with ultra-targeted account-based marketing? Andrea Clatworthy, Director of Marketing Transformation, Fujitsu Europe, advises companies to be selective. For more thought leadership insights: edl.mn/3L5JPyt

We are OOO tomorrow! All Edelman UK staff will be out of the office helping local communities and lending our support to worthy causes.

Campaign of the Week: Dove takes the fight to gaming in the latest iteration of its campaign for real beauty, creating a guide for how coders can design true-to-life Black hairstyles in 3D. Via Edelman UK cont.gs/3T8KgNm

In new insights, Lou Dalton, Senior Director, Health, shares the latest innovations from across the world which are tackling the challenge of bacterial antimicrobial resistance:

Brands are looking to increase engagement with customers & are increasingly using virtual worlds to do it. New on #Sideload, Sol Rogers, Global Director of Innovation, @Magnopus discusses spatial computing, Apple Vision Pro & potential risks of taking people away from reality.

We are thrilled to share that the eurobest winners have been announced, and we've been recognised with 5 awards for 'Mayo Hack' with Hellmann's. Congratulations to all those involved! You can check out the full list of winners here:

In new insights, David Walsh, Head of Customer Insights for EMEA & LATAM, LinkedIn, shares the opportunity thought leadership presents when thinking about advertising a brand through a 'promise-making' lens. Find out more here:

David Walsh, Head of Customer Insights for EMEA & LATAM, LinkedIn, shares his top considerations for high value content creation based on the Edelman & LinkedIn Thought Leadership Impact Report. Find out more:

Next up in #MeetTheMakers, Maria Julia Pieraccioni, Senior Account Executive, London Corporate, shares her Edelman journey. From a secondment to an Edelman client, to the satisfaction of seeing a campaign come to life, discover Maria's Edelman highlights in the full piece here: