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Crazy stat: Trust in advertising has declined 15 years in a row, according to Mark Schaefer. Find out more in the podcast: apple.co/4mFyUg6

Want to impress your customers? Add some awe. That is what Mark Schaefer is doing... "My marketing plan for my retreat is: add more awe."

Bruh. "Google’s saying 'trust us, bro'—but there's been a tacit agreement since the beginning to show where the traffic comes from." - Cindy Krum 📱

Did Automattic and Mullenweg wait too long? "People have lost confidence [in WordPress]... it's not the default, defacto easiest way to go anymore." - Cindy Krum 📱 on SEO News from the EDGE. bit.ly/3ZqjgLI

"SEO is not just about your site anymore—it's about the entire ecosystem and good branding" - Cindy Krum 📱 on EDGE of the Web: bit.ly/4mUyuT7

Sometimes, AI tries a little too hard... "Localization is the easiest way to get closer to personalization... AI is trying to seem smart and relevant, even when it's not." - Cindy Krum 📱 on this week's EDGE SEO News show: bit.ly/4kZ5qbx

Did you know? Littograph used temporary tattoos of famous book sentences, then rebuilt the book from pictures of people’s body parts. It’s low-budget but unforgettable. New episode on Spotify now: spoti.fi/4eqNc0u

ELF, the cosmetics company, sponsored an Indy race car. A cosmetics brand said, ‘If our audience loves sports, then we’re going to show up in sports.’ - Mark Schaefer in EP 763: bit.ly/4nraac6

🚨Just Released!🚨 Greg Finn (Greg Finn) joins to break down AI Max, PMax insights, and risky MCC violations in this jam-packed Paid Ad News episode. bit.ly/3TI5sc5

"If you’re not sure who has access to your account, audit it now. You don’t want to go down because of an old MCC link." -Erin Sparks Find out why this is so important at 38:57 on EDGE of the Web Episode 764: bit.ly/4l3G0df

Each act in the book explores how to disrupt what a story is, where it’s told, and who tells it. Disrupt any of those, and you rise above the noise. - Learn more about Mark Schaefer's book on the podcast: bit.ly/4ejsjEh

EP764 w/ Greg Finn Be careful who you hire! "If your hired agency violates policy anywhere, *your* Google Ads account can go down with them. That’s wild!"

If you like to mine your search terms, you’ll need to take a chill pill… You’re buying intent now, not just keywords. - Greg Finn of Marketing O'Clock on EDGE of the Web Episode 764.

Disrupt where stories are told, who tells them, and how. That’s how you create something truly new and truly captivating. -Mark Schaefer

At dinner one night, Mark Schaefer saw a drone show so compelling he left his meal to actually watch a commercial. “If someone challenged me to create an ad so great that people would leave their food in a restaurant to see it, could I do it?” bit.ly/4k7oYti

This new Performance Max report gives you more data, but you can’t really do anything with it in PMax itself. -Greg Finn Get the whole story at the 23min mark on Ep 764: bit.ly/46lQqQG

“TikTok lives 90 days at a time. They just keep pushing it back.” -Greg Finn This and more marketing news on Episode 764 of EDGE of the Web: bit.ly/4k7Bvgf

Discover audacious marketing with Mark Schaefer (Mark Schaefer). Learn disruptive strategies, AI insights, and how brands can connect in a changing digital world. bit.ly/40qSgMq

New features on the SERP! "This is pretty exciting—video ads are now in the SERPs. That's something we've just never seen before." -Greg Finn talking with Erin Sparks on EDGE of the Web Episode 764: bit.ly/44jDLer

“More and more people are staying in that Google ecosystem. They're not clicking out.” - Greg Finn