The doctoral consortium will be at the beautiful campus of MICA this year: mica.ac.in/sheth-consorti…

The Effects of Posting and Reading Negative Word-of-Mouth 3:30 p.m. EST TODAY Academy of Marketing Science Rebecca Wang

Medill Spiegel Research Center Startig the day at International Communication Association ! Presenting NWOM study in 2 minutes!

@SuJungKim_NU Medill Spiegel Research Center Academy of Marketing Science Edward Malthouse just presented 2nd paper - thank you all so much for a great AMS experience!

Best Paper Award nominee on how advertisers should think about big data Edward Malthouse #icoria2014

Prof.dr. Malthouse presenting in #bigdata session (Grote Zaal) and is nominated for Best Paper Award!

How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? dx.doi.org/10.1016/j.intm…

Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House dx.doi.org/10.1016/j.intm…

Engagement: The True Currency dmnews.com/engagement-the… via DNMnews

“@GudaVanNoort: Today kick off 1st #Webcare course worldwide @uvagsc w Northwestern Medill, co-teaching w Lotte Willemsen Edward Malthouse !!”

Big data is like teenage sex! #mcmsy14

.Edward Malthouse of Northwestern Medill presents #OmniDigital on the value of branded apps. Medill Spiegel Research Center

Northwestern's MS in Analytics is doing a program in SF: Big data to big Profits: strategies for monetizing social, mobile, and digital data

See mccormick.northwestern.edu/analytics/empl… For details of program

I just uploaded 'Too good to be true: the role of online reviews’ features in probability to buy' to Academia! academia.edu/30296714/Too_g…