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🥇 Gold Award in Multimarket: Sustained Success goes to McCann Manchester for How Being the Pirates of Social Media Sustained Serious Commercial Growth (Client: Aldi Stores UK). Can social media piracy drive sustained success? Aldi UK proved it with a bold and innovative approach.

🥈 Silver Award in Multimarket: Travel, Transport & Tourism goes to Forsman & Bodenfors for "Sweden (not Switzerland)" (Client: Visit Sweden). Still mixing up Sweden and Switzerland? Visit Sweden’s campaign made sure to settle the score with flair. Congratulations! #EffieEurope

🏆 Bronze Award in Multimarket: Social Media goes to DAVID Madrid/Ogilvy UK for "#TURNYOURBACK" (Client: Unilever). Can a simple gesture change the world? Unilever's #TURNYOURBACK campaign inspired social action across platforms. Amazing work! #EffieEurope

🏆 Bronze in Positive Change: Social Good - Brands goes to DAVID Madrid and Ogilvy UK for "#TURNYOURBACK" (Client: Unilever). What if turning your back could make a difference? This impactful initiative created safer online spaces by challenging harmful content. #EffieEurope

🏆 Bronze Award in Positive Change: Social Good - Brands goes to Cheil Spain for "Samsung - Technology with Purpose: Unfear & Unnoise" (Client: Samsung Electronics). Can technology ease social anxiety? Samsung's innovative solutions bring a sense of calm to our digital lives. Congrats!

🥇 Gold Award in Positive Change: Environmental - Brands goes to Robert/Boisen for "Windy Retreats" (Client: Andel). How can the wind shape tourism? This campaign turned Denmark's windy conditions into a call for clean energy awareness. A groundbreaking campaign! #EffieEurope

🥈 Silver Award in Positive Change: Social Good - Brands goes to adam&eveBerlin GmbH for "#ShareWithCare - Message from Ella" (Client: Deutsche Telekom). Is your data safe online? Congratulations on this powerful campaign! #EffieEurope

🏆 Bronze Award in Positive Change: Social Good - Brands goes to White Label and McCann Riga for "BIO-Spam Your Property Manager" (Client: Getliņi EKO). This campaign got property managers talking—and acting—on waste solutions. Amazing impact! #EffieEurope

🥈 Silver Award in Positive Change: Social Good - Brands goes to BetterSvit for HOW BOX HOUSES SAVED HUMAN HOUSES (Client: Nova Post). What if boxes could save lives? These shelters showcased how innovation meets humanity in times of crisis. Incredible innovation! #EffieEurope

🥈 Silver Award in Positive Change: Social Good - Brands goes to McCANN Poland for "Where to Settle" (Client: Mastercard). How do you find a new home in challenging times? Mastercard's efforts made displacement a little less daunting. Inspiring work! #EffieEurope

🥇 Gold Award in Positive Change: Social Good - Brands goes to Dentsu Creative Amsterdam for "A Piece of Me" (Client: KPN). How conscious are you about what you share? An exceptional campaign with purpose! #EffieEurope

🏆 Bronze Award in Positive Change: Social Good - Non-Profit goes to Ogilvy UK for "Breaking The Silence" (Client: Mayor of London). How can men stand up against misogyny? Breaking the silence is the first step to change. Congratulations on this impactful work! #EffieEurope

🏆 Bronze Award in Positive Change: Social Good - Non-Profit goes to Havas Germany for "The big shake up" (Client: Aktion Deutschland Hilft). What shakes up disaster relief? Creativity and community power brought support to those in need. Exceptional creativity with impact! #EffieEurope

🏆 Bronze Award in Positive Change: Social Good - Non-Profit goes to Respect APP for "Children in need must be seen" (Client: Úsmev ako dar). Can vulnerable children stay invisible? This campaign made sure society sees and acts for those most in need. A moving campaign!

🥈 Silver Award in Positive Change: Social Good - Non-Profit goes to MullenLowe UK for "Mental health is a big issue; this is how Every Mind Matters is making it smaller" (Client: Department of Health and Social Care). Congratulations! #EffieEurope

🥈 Silver Award in Positive Change: Social Good - Non-Profit goes to McCann Kyiv for "Play, Learn, Sparkle!" (Client: UNICEF Ukraine). UNICEF's efforts ensured education sparkled, even in adversity. A beautiful and effective initiative! #EffieEurope

🥈 Silver Award in Positive Change: Social Good - Non-Profit goes to Publicis Romania for "Protect All Families" (Client: Accept). What makes a family? This campaign stood up for equal rights, celebrating love and inclusivity. A powerful campaign for positive change! #EffieEurope

🥇 Gold Award in Positive Change: Social Good - Non-Profit goes to Åkestam Holst NoA for "Mission Talita" (Client: Talita). Can we stop exploitation before it starts? This powerful message tackled the demand fueling the sex trade. Inspiring work that makes a difference!

Out of all our Gold winners of this year, it’s Dentsu Creative Amsterdam campaign “A Piece of Me” for KPN that brings home the most important trophy of them all, the Grand Effie! Huge congratulations to the team at dentsu creative Amsterdam, what an incredible achievement! #EffieEurope

A moment to celebrate! 🎊 Congratulations to McCann WorldGroup for being crowned #EffieEurope Agency of the Year one more time. Your work continues to inspire and define excellence. Bravo to the entire team!