Your team might feel like they need to talk up really inspired benefits in your messaging, but if you aren’t focusing on what your customers want, this can really lead you astray. Always take it back to your audience. 👊

It’s finally here! #Demand2022 is TODAY 🥳 And yes it’s FREE and you can REGISTER here: metadata.io/demand-2022 Join my session on how to power your marketing with (heart-based!) messaging at 9:55am PT / 12:55pm ET and I'll be there live in the chat for questions 👊

We walk away from the things we love doing in our youth because They’re impractical Don't make money Or people say, “you can't just do that” You don’t have to let things go just because you can’t monetize them. They’re still worth something to you. 👊

Buzzwords like Multi-tenant SAAS Configurable Single source of truth Real-time analytics Go out the window when you have to speak to customers who that aren’t ultra tech-savvy. And I love that! 👊

Every conference should be like CXL Live. Great talks. Real conversations with good people. Sooo many delicious tacos! Definitely make #CXLLive a priority in 2023. (It might just change your mind about conferences.) Thanks Pe:p Laja CXL for putting on a flawless event