And, in case you are curious about how The Economist's podcasts fit into its larger subscription strategy, our story from October 12: How paid podcasts fit into The Economist’s subscription strategy digitalcontentnext.org/blog/2023/10/1…

Check out our stellar speaker lineup - see you on 15 November in London! Book your tickets here: journalism.co.uk/s195/

For NBCUniversal Local, launching local news via FAST channels required careful planning and design of collaborative tools and tactics, as well as consistent communication to get staff on board both practically and philosophically. digitalcontentnext.org/blog/2023/11/0… By Esther Kezia Thorpe

Accidentally clicked on a local news site

Thanks Chris Sutcliffe and Esther Kezia Thorpe for having me on the Media Voices to talk all things newsletters. If you want to hear me chat about the metrics that matter and how to get your team interested in newsletters, give it a listen here 👇 tinyurl.com/4en6e7jw

We can, and should, use AI to as a tool which journalist's jobs easier. But, "for every aspect of news and newsgathering that makes an impact on people’s lives, human journalists will need to be at the forefront." Esther Kezia Thorpe via Journalism.co.uk journalism.co.uk/news/the-futur…

A pleasure to work on this special newsrewired podcast with Esther Kezia Thorpe and @Flipping_Pages at Media Voices We look at the broad themes across last week's event: AI, leadership and subscriptions

We're delighted to release our annual report, Media Moments 2023. Download it free here: voices.media/mm23/

New from the Media Voices team, Media Moments 2023. The report analyses the major media events of the past year. The report is free to download here: mediamakersmeet.com/media-moments-… Congrats Chris Sutcliffe Esther Kezia Thorpe @Flipping_Pages and the @MediaMakersMeet team.

Yes, nearly every media company is thinking about, or experimenting with, AI. However, there are several strategic approaches leading media companies are putting to work right now. Esther Kezia Thorpe digs into some takeaways from the annual Media Moments report digitalcontentnext.org/blog/2024/01/1…

Building a strategic AI innovation plan for your media business by Esther Kezia Thorpe digitalcontentnext.org/blog/2024/02/2…

Rappler has built a community platform as an iOS, Android & web app. The approach is intended to create a true digital town square moderated by Rappler’s own journalists, which connects people with their interests and passions. Esther Kezia Thorpe Rappler digitalcontentnext.org/blog/2024/04/0…

🚨 ANNOUNCING: Our newest SparkLoop Certified Experts 🚨 Meet our latest Certified Experts 👇 (View the FULL directory here: sparkloop.app/newsletter-exp…) 1. Part-Time Creator club by Eve → Part-Time Creator The one-stop shop for you to learn how to build and grow online. Part-Time Creator

5 things we learned about the state of podcasts from the Digital News Report 2024 By Esther Kezia Thorpe for Media Voices voices.media/5-things-we-le…

It's getting hard to find what you need to read through search or social. Rely on us to gather the week's must-read media industry news stories. Subscribe to our newsletter to receive them every Thursday: digitalcontentnext.us1.list-manage.com/subscribe?u=e3… Or read this week's here: digitalcontentnext.org/blog/2024/06/2…

6 tips for media leaders on implementing AI by Esther Kezia Thorpe for Media Voices voices.media/6-tips-for-med…

One reason the consumer research team at The Economist is so effective is because they believe in taking stakeholders on the research journey with them. And it's clearly paying off. Esther Kezia Thorpe digitalcontentnext.org/blog/2024/08/0…

“At the very crux of it, we are, as publishers, curating and creating content for a person. If you don’t understand what they’re thinking and the why, what, who they are as people, it’s very difficult to adapt what you’re doing.” digitalcontentnext.org/blog/2024/08/0…

The Economist on the value of consumer research Esther Kezia Thorpe talks to The Economist’s Global Head of Consumer Research Seema Hope digitalcontentnext.org/blog/2024/08/0…

Four newsletter strategies from leading publishers Email newsletters build audience relationships and habits, help find new readers, and open new revenue streams. digitalcontentnext.org/blog/2024/08/2…