Focus on quality traffic, not total traffic. High traffic doesn't mean "good" traffic. Izzy Janczak (Wiśniewska) #StateofSearch

A great presentation focusing on storytelling importance by Dan Sturdivant. Understanding how to use story and humour can have a huge impact on your product. #StateofSearch

Day 2 at #StateofSearch starts with Haunted Doll That Eerily Resembles Kavi Kardos. Great session explaining how SEO is changing and how businesses should adapt.

Scotty Smith with great presenatation tailored for smaller businesses. #StateofSearch

I grabbed Izzy Janczak as she came off stage at State of Search Conference to talk about #SEO and #Marketing.

Very interesting session with Cari O'Brien (Twitchell) and use of AI and why we need human touch to avoid mistakes and untruthful content. #StateofSearch

Jared Puls covering PMAX, Google recommendations and its bias. How to filter throught those to improve your Ads results. Using bid capped CPA being great model. #Stateofsearch

Mike Melen talking to us about generative ai and how we need to adjust it and edit to get best results. Remember ai is a tool that we just need to learn how to utilise as a tool. #StateofSearch

It's great to see David Ogletree covering server-side tracking and insights on how it works. It's an important topic to understand if you are a business owner or a marketer. #StateofSearch

Thank you for the amazing 2 days to all State of Search organisers. It was great to see old friends and meet new ones. Cheers for the best conference after-party! If you are looking for an SEO conference that also has other topics, you have to see the #StateofSearch next year!

Day one of the Scandinavia & Nordic Gaming Show in Denmark. We are a bit late but in time for panel 'Navigating AML risks'. Eventus International #SNGS

Panel discussion about striking the right balance between advertising and compliance. Understanding how to navigate between social channels and search in a compliant way for gambling industry in EU. #gaming #gambling #regulations #sngs Eventus International

Fireside chat about elevating responsible gambling. Understanding how to collaborate and utilise solutions to improve success in responsible gaming. Great discussion between Mark Knighton and Rasmus Kjaergaard. #SNGS #gaming #gambling

Regulators and operators panel showed us interesting story on game fixing and views from the panel on what can be done to limit it but most importantly what is not been done yet. Great panel with Gustaf Hoffstedt Antti Koivula Chris Kronow Rasmuss Pia Ek at Eventus International #SNGS

Day 2 of Scandinavian & Nordic Gaming Show #SNGS starting with Finnish focues panel on transition from gambling monopoly to a licensing system. Great insights from Mika Kuismanen Pia Ek Jan Hagelberg Pekka Ilmivalta moderated by Antti Koivula. Eventus International

Fireside Chat between Rasmus and Birgitte navigating the challenges of global expansion and strategies for success. #SNGS #Gambling #Gaming #MidwayAI Eventus International

Affiliate compliance in gambling industry with Marija Zivanovic and Esko Rissanen. Insights on how publisher landscape is changing and adjusting with nano influencers and affiliates making an impact in the industry. #SNGS Eventus International

#SEO and #AI how it can be used to enhance user experiance. By understanding how AI is used in search will allow you to stay on top of the game and for gambling industry its essential to be visible in search. Eventus International #SNGS

Interesting discussion about AI and views on how it can be used for search intent, translations and content. Well done to Daniel Lux Linxact, Izzy Janczak (Wiśniewska) and Julia Logan. #SNGS Eventus International

Great chat with Alexis Wicen about CRM. We talked about how adaptive your email campaigns and flows can be. Also why we should use AI to help your CRM in terms of data crunching and segmentation. Great event Eventus International #SNGS