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Currently working on a tourism competitor audit—vital for shaping the strategy and business plan. It’s not just about pricing, but understanding the whole landscape so you can stand out. #ScottishTourismExpert #TourismMarketing

A competitor audit looks at: Location & availability Guest reviews & expectations Facilities & unique features How others promote themselves Pricing—but also value #TourismBusiness #RuralTourism

The goal isn’t to copy others. It’s about spotting gaps, finding your niche, and making smart, informed decisions that reflect what visitors actually want. #TourismStrategy #SelfCateringScotland

Done well, a competitor audit helps you: Refine pricing Tailor your offer Tell your story more clearly Focus your marketing where it matters

Whether you’re just starting out or refreshing your business, it’s worth investing the time. I offer competitor audits as standalone services or part of wider planning. Happy to chat if you’d like to know more. #ScottishTourismExpert #FionaDraneMarketing

“Adown winding Nith I did wander...” Robert Burns walked these paths – now you can too. A few August & early September stays remain at Auld Acquaintance Cottage. By the River Nith. Dog Friendly ellislandfarm.co.uk/visit/stay/ #RobertBurns #BurnsCountry #ScottishStay

Brilliant book if you know St Andrews especially the Uni. Love the islands Oronsay, Colonsay, Iona and Islay. Or wondered the impact toxic friends could have on your life? #books #fiction #standrews #oronsay #iona #colonsay #islay

Auld Lang Syne, Tam o’ Shanter, and more... Discover the stories behind the poetry at Ellisland Farm – a hidden gem on the River Nith. Explore the farmhouse, grounds, and Burns’ world. ellislandfarm.co.uk #BurnsCountry #HiddenScotland #HistoricHomes

Today’s early swim appreciating the day after torrential rain day for a swim. #lindeanloch #lochswimming #lovewhereyoulive

History lives by the Nith 🌿 Visit Ellisland Farm – Robert Burns' home, writing retreat, and the birthplace of many beloved poems. Immerse yourself in his world. Plan your visit ellislandfarm.co.uk #BurnsScotland #DaysOutInScotland #ScottishHistory

Not just a stay – a story. Auld Acquaintance Cottage sits where Burns once wrote, wandered, and dreamed. Book your late summer break in the heart of his landscape. ellislandfarm.co.uk/visit/stay/ #BurnsCountry #StayByTheNith #PoetryInPlace

Doddie would have been 55 today. Take a moment to visit My Name'5 Doddie Foundation and learn more about the incredible work Doddie's Foundation is doing to try and create a world free of MND: Motor Neurone Disease.

Stroll the same paths that once inspired Scotland’s national poet. Ellisland Farm lets you step into the story of Robert Burns — and stay just next door at Auld Acquaintance Cottage. #BurnsCountry #EllislandFarm #scotlandstartshere ellislandfarm.co.uk/visit/stay/

Left Eriskay a year ago today a very special island. Looking forward to returning.

Re reading the Last Witness by Denzil Meyrick and in changed circumstances relating to DC Daley’s thoughts on grief.

Best start to Sunday a swim and views like this.

No time for marketing? You're not alone. I’ve shared 7 quick wins you can do in under 30 minutes—from photo posts to Google updates. And if you're too busy even for that? I offer flexible marketing support for tourism & community projects. fionadranemarketing.com/blog/summer-is…

Perfect way to start the working week.

Reading Denzil Meyrick’s crime novels? Yes, for the plot — but also for the pull of Kintyre, Campbeltown, and the isles beyond. Books don’t just tell stories. They sell places. What book made you want to visit Scotland — or return?

Fair astonished (and thrilled!) to be named a finalist for “Individual of the Year” category in South of Scotland Thistle Awards. Great recognition of work to develop Burns tourism Robert Burns Ellisland Museum & Farm ssdalliance.com/south-of-scotl… #ThistleAwards #SOSTA2024 #ScotlandStartsHere.