🔥The 9th Round of Easy Loan, Earn $40 Reward is in progress❗️ ⏰ Promotion Period: January 15th - Feburary 15th, 2025 👉 Register now and check more details at gate.io/campaigns/358

Coming soon... EFS and EFS-PRO single serves will be available soon! There's no better way to take world class hydration with you on your bike, your run, or even stashed in your gear bag for exactly when you need it. Rewards members get early access! firstendurance.com/rewards/

New look, still the most advanced recovery formulation ever developed. Ultragen is in stock in Tropical Punch and Cappuccino. firstendurance.com/nutrition/ultr…

The wait is over! EFS single-serve packets are in stock and ready to order! We have them in trays of 20, and as single packets which are great for trying out a new flavor. Head over to our website to get yours now. firstendurance.com/nutrition/efs-…

The F in EFS – Carbohydrate Fuel System Explained firstendurance.com/carbohydrates-…

Cramping is the most common complaint we get from athletes when talking about their endurance training. Dr. Luke Bucci breaks down the leading theories about cramping, and how First Endurance products have led the field in cramping reduction. firstendurance.com/cramping-dehyd…

The Champ! Joey Rosskopf and Circuit Sport grabbed their first ever US Pro Road Race national title this weekend, and his teammate Kyle Murphy rounded out the podium with a strong third place finish.

It’s here! All-new formula. All-new form factor. The First Endurance Liquid Shots are changing the game once again. 110 calories of quick energy when you need it the most. ⁠ 'Reward' members get early access before anyone else through a secret link sent to your email.⁠

Our new Liquid Shots come in single-serve packets. Perfect for tucking into a pocket to make sure you have all the nutrition you need exactly when you need it.⁠ ⁠ 'Reward' members get early access before anyone else plus a special intro offer through a link in your email.

It's race season, and racing means recovery. Don't forget to add a Ultragen to your fueling mix for faster recovery and increased workload capacity.⁠ ⁠ All flavors are in stock on our website. firstendurance.com/nutrition/ultr…

When Dr. Matt Hanson, triathlon coach, EdD, and oh yeah, IRONMAN World Record holder, talks about how to fuel for an IRONMAN, we listen. Check out his full strategy at the link. firstendurance.com/the-fourth-leg…

Tina Pic is a legend. She’s been on the podium more often than most people have even raced! Some of her accolades include six time national criterium champion, five times national calendar champion as well as two time Pan American gold medalist. firstendurance.com/athlete/tina-p…

Phil Gaimon’s “Worst Retirement Ever” rolled through Park City to meet up with our very own Mike Fogarty to ride Empire Pass, talk about the Tour of Utah, and add another KOM to the record books. youtube.com/watch?v=BSQuij…

Our very own Mike Fogarty chats one more time with Phil Gaimon about his favorite flavor of EFS, what altitude does to cookie preferences and lots more in Phil's most recent video.⁠ ⁠ youtube.com/watch?v=eJwg_W…

Jordan Rapp has launched a series over on Slowtwitch that is going to dive deep into our almost-20-year history, new products,, and what lies ahead. Read the first installment over at Slowtwitch.com. slowtwitch.com/Products/First…

How does science taste this good? We sat down with Pez Cycling News to talk about the new Liquid Shot, including how and why we chose the Wild Berry flavor. What other flavors should we develop? Let us know in the comments! pezcyclingnews.com/features/first…

Rally Cycling’s Olivia Ray recently took time to answer our light-hearted, off-topic Q&A in her typically amiable style. firstendurance.com/athlete/olivia…

Testing a new Liquid Shot prototype. We uncovered some interesting data when reviewing the latest research on caffeine use during exercise.

OUR BIGGEST SALE OF THE YEAR STARTS AT MIDNIGHT These special offers are only available to our 'Reward' members. If you're not signed up already, make sure to sign up today! Sale ends 11/29/21. firstendurance.com/black-friday/

In this article, Jeff Rocco, MD, examines the latest research to demonstrate how the Wellmune® beta glucan in MultiV-PRO helps support your immune system and reduce downtime. firstendurance.com/beta-glucan-mu…

A well structured program with regular communication with your coach can lead to some massive off season gains that will pay dividends in the race season. firstendurance.com/the-performanc… firstendurance.com/the-performanc…