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We’re excited to be featured in Forbes, with a spotlight on Tropiques - a scent inspired by golden horizons, far-flung destinations, and the spirit of summer. Thank you for the feature Forbes forbes.com/sites/angelina…

Lucius is elegance with an edge - smooth spice, refined woods, and a touch of unexpected freshness. We took Lucius to the streets to get first impressions, what would yours be?

A successful US debut for Lucius. From in-store events at Neiman Marcus Paramus and Bal Harbour to a dedicated training session in Short Hills, we were proud to share our latest creation with clients and teams across key retail partners. Special thanks to our wonderful BAs,

Our latest window and in-store display at WeScents Amsterdam brings niche fragrance to the heart of the city’s luxury retail scene. Grateful for our partnership with the WeScents team as we continue to grow our presence across Europe with creativity, craftsmanship, and scent at

Building expertise, one fragrance at a time. We held an in-depth training session with the team at Wescents Amsterdam - diving into the stories, ingredients, and craftsmanship behind each fragrance in our collection. Empowering our retail partners with knowledge is key to

Our latest window at Quest for Perfume, Belgium. A continued step in building our presence across Europe, supported by strong retail partnerships and a shared commitment to niche fragrance. Thank you to the Quest for Perfume team for helping bring our vision to life.

Craft meets chemistry. Step inside the mind of the Lucius perfumer, master perfumer Jordi Fernández, as he unpacks the delicate balance between precision and creativity in creating Lucius - where science meets strength.

Lucius was never just a fragrance - it was a vision. Discover the bold concept that sparked its creation, and how it came to life as a modern icon of strength and power.

Extending our presence in Eastern Europe with our display at Жан Niche Concept in Kyiv, Ukraine. A valued retail partner helping bring niche perfumery to a growing audience of fragrance enthusiasts in the region.

From citrus and woods to deep, sensual amber - every note in Lucius tells a story. Go behind the formula with our perfumer, master perfumer Jordi Fernández, and decode the signature blend behind our most enigmatic fragrance.

Getting ready to launch Rude Cherry, our latest Harrods exclusive, with a focused team training session. From ingredients to storytelling, these sessions ensure our team is equipped to deliver an exceptional experience at every touchpoint. Thank you to everyone involved in

Now open at Harrods: our Rude Cherry pop-up. Following the success of Rude Oud, this Harrods-exclusive launch introduces a bold new chapter - playful, provocative, and unmistakably addictive. The dedicated space invites customers to discover the fragrance firsthand, now

Step inside our Rude Cherry pop-up at Harrods with Ash, our Harrods Business Manager. Our second worldwide exclusive with Harrods, Rude Cherry builds on the momentum of our first launch to bring something even bolder and more playful to the Fragrance Hall. A celebration of

An evening with Lucius and HDYS in Miami where scent met style in an unforgettable setting. As part of our U.S. rollout, this event brought together fragrance lovers, creatives, and community to explore the power and presence of Lucius. Thank you to the HDYS team for the

Rude Oud featured in the Harrods Magazine, July/August 2025 issue. A spotlight on our debut Harrods exclusive - bold, addictive, and still making an impression. Grateful to be included among standout names in fragrance, and to continue building our story in partnership with

Who better to try our new Harrods exclusive than the men who welcome you through its iconic doors? We asked Michael for his first impression of Rude Cherry. The first face you see at Harrods. The first to try Rude Cherry. Bold, unexpected, and just the right amount of cheek.

Saffron, chilli, oud... and a cherry with attitude. With a 30% concentration and maximum skin adherence, Rude Cherry clings to the skin like a second layer - bold, textured, and utterly addictive. Dive into the composition with our perfumer Shadi Samra as he reveals how this

Rude Cherry was never meant to behave. Hear from the nose behind the fragrance as he shares the bold inspiration and unexpected contrasts that define this juicy rebel.