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FT Strategies

@ftstrategies

Powering Customer Growth. Consulting from the Financial Times.

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linkhttps://www.ftstrategies.com calendar_today04-11-2019 07:06:06

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๐ŸŽง Privacy by Design Episode 4 - Untangling third-party cookie dependencies In this episode of Privacy by Design, Lisa MacLeod speaks with Mayara Souza, Head of Product and Audience at Diรกrios Associados, about their journey towards a world that doesn't rely on third-party

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๐Ÿ“ฐ How do you drive subscriptions without compromising audience engagement? Dynamic paywalls. At FT Strategies, we worked with Il Sole 24 Ore to help them implement a fully optimised dynamic paywall. By leveraging data, best practices and tailored rules, we supported their

๐Ÿ“ฐ How do you drive subscriptions without compromising audience engagement? Dynamic paywalls.

 At FT Strategies, we worked with Il Sole 24 Ore to help them implement a fully optimised dynamic paywall. By leveraging data, best practices and tailored rules, we supported their
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๐Ÿ“ How do journalists really feel about AI? We often hear that AI is transforming journalism: boosting efficiency, sparking creativity and even reshaping how stories are told. But what about the people behind the headlines? How do they really feel about AI in their day-to-day

๐Ÿ“ How do journalists really feel about AI?

We often hear that AI is transforming journalism: boosting efficiency, sparking creativity and even reshaping how stories are told. But what about the people behind the headlines? How do they really feel about AI in their day-to-day
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๐ŸŽง Privacy by Design Episode 5 - How publishers and advertisers are redefining personalisation in a privacy-first world In this episode of Privacy by Design, Lisa MacLeod, Director at FT Strategies, speaks with Richard Reeves, Managing Director of the Association of Online

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๐Ÿ” Tailored content isnโ€™t a luxury โ€“ itโ€™s an expectation. But how do news and information providers deliver that without falling into the trap of echo chambers? In our latest article, FT Strategies' Head of Insights George Montagu and Insights Associate Consultant Jhanein

๐Ÿ” Tailored content isnโ€™t a luxury โ€“ itโ€™s an expectation. But how do news and information providers deliver that without falling into the trap of echo chambers?

In our latest article, FT Strategies' Head of Insights George Montagu and Insights Associate Consultant Jhanein
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Weโ€™re excited to be at the International Journalism Festival this week, where we will be hosting an exclusive event in partnership with Report for the World. At a time of disinformation, economic uncertainty and growing threats to press freedom, how can we shift power to

Weโ€™re excited to be at the International Journalism Festival this week, where we will be hosting an exclusive event in partnership with Report for the World.

At a time of disinformation, economic uncertainty and growing threats to press freedom, how can we shift power to
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๐ŸŽ™๏ธ All episodes of Privacy by Design are now available The digital advertising landscape is changing, and with the phasing out of third-party cookies approaching, organisations must adopt privacy-first innovations to remain competitive. Across five episodes, we hear from

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๐Ÿ—ฃ๏ธ Joanna Levesque, our Managing Director, was featured in a recent Q&A article by InPublishing, where she discussed our new Data and Insights Practice and the significance of data in driving revenue and engagement. The Q&A explores: 1๏ธโƒฃ Why we launched our Data and Insights

๐Ÿ—ฃ๏ธ Joanna Levesque, our Managing Director, was featured in a recent Q&A article by InPublishing, where she discussed our new Data and Insights Practice and the significance of data in driving revenue and engagement.

The Q&A explores: 
1๏ธโƒฃ Why we launched our Data and Insights
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๐Ÿ’ก FT Strategies Manager Aliya Itzkowitz is speaking at the IQ Media Conference that starts today in Athens. The conference, organised by Groupe Nice-Matin and the National & Kapodistrian University of Athens, focuses on 'The Future of Digital Journalism: Artificial

๐Ÿ’ก FT Strategies Manager Aliya Itzkowitz is speaking at the IQ Media Conference that starts today in Athens. 

The conference, organised by Groupe Nice-Matin and the National & Kapodistrian University of Athens, focuses on 'The Future of Digital Journalism: Artificial
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๐Ÿ’ฌ AI-powered content translation allows publishers and broadcasters to reach new audiences and increase overall content visibility. But how do they address the various economic decisions related to this and other AI use cases? To find out, we spoke to Akshat Prakash, Chief

๐Ÿ’ฌ  AI-powered content translation allows publishers and broadcasters to reach new audiences and increase overall content visibility. But how do they address the various economic decisions related to this and other AI use cases?

To find out, we spoke to Akshat Prakash, Chief
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๐Ÿšจ How can newsrooms significantly boost engagement and relevance in a rapidly changing media landscape? FT Strategies, in partnership with smartocto, investigated this in our report, 'The User Needs Model: Driving Relevance, Resonance, and Revenue in Modern Newsrooms.' The

๐Ÿšจ How can newsrooms significantly boost engagement and relevance in a rapidly changing media landscape?

FT Strategies, in partnership with smartocto, investigated this in our report, 'The User Needs Model: Driving Relevance, Resonance, and Revenue in Modern Newsrooms.'

The
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๐Ÿ“ˆ How can publishers grow subscriptions amid disruption, shifting audience habits and evolving technology? Our latest report, produced in collaboration with the Google News Initiative, shares key findings from the 2024 EMEA Subscriptions Academy, a programme designed to help

๐Ÿ“ˆ How can publishers grow subscriptions amid disruption, shifting audience habits and evolving technology?

Our latest report, produced in collaboration with the <a href="/GoogleNewsInit/">Google News Initiative</a>, shares key findings from the 2024 EMEA Subscriptions Academy, a programme designed to help
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๐Ÿ› ๏ธ What does the newsroom of the future look like and how can publishers start building it today? Our latest article outlines a practical framework to help news organisations evolve their newsroom operations in response to changing audience needs, rapid digital disruption and

๐Ÿ› ๏ธ What does the newsroom of the future look like and how can publishers start building it today?

Our latest article outlines a practical framework to help news organisations evolve their newsroom operations in response to changing audience needs, rapid digital disruption and
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๐ŸŽ™๏ธWhatโ€™s holding newsrooms back from thriving in a digital-first world? In this podcast episode, FT Strategiesโ€™ Director Lisa MacLeod joins ๐‘ฐ ๐‘ต๐’†๐’†๐’… ๐‘ด๐’๐’“๐’† ๐‘ช๐’๐’‡๐’‡๐’†๐’† ๐’‚๐’๐’… ๐‘ฉ๐’†๐’•๐’•๐’†๐’“ ๐‘ฐ๐’…๐’†๐’‚๐’” to discuss what sustainable growth really looks like for news publishers,

๐ŸŽ™๏ธWhatโ€™s holding newsrooms back from thriving in a digital-first world?

In this podcast episode, FT Strategiesโ€™ Director Lisa MacLeod joins ๐‘ฐ ๐‘ต๐’†๐’†๐’… ๐‘ด๐’๐’“๐’† ๐‘ช๐’๐’‡๐’‡๐’†๐’† ๐’‚๐’๐’… ๐‘ฉ๐’†๐’•๐’•๐’†๐’“ ๐‘ฐ๐’…๐’†๐’‚๐’” to discuss what sustainable growth really looks like for news publishers,
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๐Ÿ“ฃ We're delighted to have been asked by Sicilian Post to help curate the programme for their new 10 Points Unconference, to be held in the stunning setting of Catania. Bringing together distinguished news leaders from across the globe, this exclusive event serves as a forum to

๐Ÿ“ฃ We're delighted to have been asked by Sicilian Post to help curate the programme for their new 10 Points Unconference, to be held in the stunning setting of Catania.

Bringing together distinguished news leaders from across the globe, this exclusive event serves as a forum to
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๐ŸŒŸ The PPA Festival is live tomorrow in London and we are delighted to be taking part! Heading to the event? Our Director Adriana Menezes Whiteley will be on the Audience stage at 11:45am to discuss strategies to boost corporate subscriptions with Nick Pimm MD, Global

๐ŸŒŸ The PPA Festival is live tomorrow in London and we are delighted to be taking part!

Heading to the event? Our Director Adriana Menezes Whiteley will be on the Audience stage at 11:45am to discuss strategies to boost corporate subscriptions with Nick Pimm MD, Global
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๐ŸŽ“Congratulations to the GNI Design Sprint FR&MEA programme graduates: CCM Benchmark, ELLE, Fadaat Media, France Info, Gala, Horyzon MediaL'Express, L'Orient-Le Jour, La Tribune, Liberation Learn more about our work at eu1.hubs.ly/H0jVJY60

๐ŸŽ“Congratulations to the GNI Design Sprint FR&amp;MEA programme graduates: CCM Benchmark, ELLE, Fadaat Media, France Info, Gala, Horyzon MediaL'Express, L'Orient-Le Jour, La Tribune, Liberation

Learn more about our work at eu1.hubs.ly/H0jVJY60
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๐Ÿ—ฃ๏ธ We are delighted to be taking part in the Newsrewired conference in London on 13-14 May 2025, which focuses on innovations in digital publishing. FT Strategies Director Lisa MacLeod, Senior Manager Rumyana Nikolova and Manager Aliya Itzkowitz will be hosting a workshop

๐Ÿ—ฃ๏ธ We are delighted to be taking part in the Newsrewired conference in London on 13-14 May 2025, which focuses on innovations in digital publishing.

FT Strategies Director Lisa MacLeod, Senior Manager Rumyana Nikolova and Manager Aliya Itzkowitz will be hosting a workshop
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๐Ÿ“ˆ Digital advertising is rapidly changing and what was effective last year may no longer be sufficient. This raises questions about the factors driving this change and the actions publishers should take to remain competitive. In our latest article, ๐˜“๐˜ข๐˜ด๐˜ต๐˜ช๐˜ฏ๐˜จ

๐Ÿ“ˆ Digital advertising is rapidly changing and what was effective last year may no longer be sufficient. This raises questions about the factors driving this change and the actions publishers should take to remain competitive.

In our latest article, ๐˜“๐˜ข๐˜ด๐˜ต๐˜ช๐˜ฏ๐˜จ
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๐Ÿง  ๐—ข๐—ป๐—ฒ ๐˜†๐—ฒ๐—ฎ๐—ฟ ๐—ผ๐—ณ ๐—”๐˜€๐—ธ ๐—™๐—ง: ๐—ช๐—ต๐—ฎ๐˜ ๐˜„๐—ฒ'๐˜ƒ๐—ฒ ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ฒ๐—ฑ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ๐—ถ๐—ป๐—ด ๐—”๐—œ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐˜€ ๐—ด๐—ฟ๐—ผ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฑ ๐—ถ๐—ป ๐˜‚๐˜€๐—ฒ๐—ฟ ๐—ป๐—ฒ๐—ฒ๐—ฑ๐˜€ In March 2024, the Financial Times launched ๐—”๐˜€๐—ธ ๐—™๐—ง, a generative AI search tool trained exclusively on FT

๐Ÿง  ๐—ข๐—ป๐—ฒ ๐˜†๐—ฒ๐—ฎ๐—ฟ ๐—ผ๐—ณ ๐—”๐˜€๐—ธ ๐—™๐—ง: ๐—ช๐—ต๐—ฎ๐˜ ๐˜„๐—ฒ'๐˜ƒ๐—ฒ ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ฒ๐—ฑ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ๐—ถ๐—ป๐—ด ๐—”๐—œ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐˜€ ๐—ด๐—ฟ๐—ผ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฑ ๐—ถ๐—ป ๐˜‚๐˜€๐—ฒ๐—ฟ ๐—ป๐—ฒ๐—ฒ๐—ฑ๐˜€

In March 2024, the Financial Times launched ๐—”๐˜€๐—ธ ๐—™๐—ง, a generative AI search tool trained exclusively on FT