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Which brands dominated gaming & virtual worlds in 2024? 🎮 🥇 Samsung & LEGO 🥈 DreamWorks Animation 🥉 Nickelodeon & Paramount Our latest report breaks it all down 👇 bit.ly/geeiq-2025

50% of Gen Z gamers want to see more celebrities in gaming. Why? ⬇️ We spoke to Karta Fortnite, the studio behind #JuiceWRLD, #TWICE, and #BLACKPINK's virtual activations to uncover how brands are turning fandom into real results. Get the full story👇 bit.ly/gen-z-fandom

Missed SXSW 2025? Watch Charles Hambro in our official PanelPicker keynote: ‘Social Media Marketing is Dead. Long Live Gaming.’ Watch now.👇 bit.ly/sxsw-2025

🎮 RIP social media marketing. Make way for gaming. Charles Hambro and the GEEIQ team will be at Advertising Week Europe unpacking the future of marketing and why virtual worlds are at the center of it. Register for the event below!👇 bit.ly/geeiqaw

✨ Guess who’s back? ✨ We’re back at Advertising Week Europe this week! Tomorrow, Charles Hambro is presenting ‘RIP Social Media Marketing. Make Way for Gaming.’ Register here 👇 bit.ly/geeiqaw #AWEurope Advertising Week

It was great to be at Advertising Week Europe again! Charles Hambro took to the Tech stage this morning to break down how platforms like Roblox and Fortnite are becoming more social than social media ever has been. More insights (and the full talk) coming soon. Stay tuned. 👀

Most brands still don’t know what their competitors are doing in virtual worlds. Now you will. Our latest blog covers how to do a competitor analysis in gaming. This one’s for brand and agency marketers looking to sharpen their virtual strategies. 👇 bit.ly/competitors-in…

Which platforms does Gen Z really spend their time on? 🤔 Discover where their loyalty lives and how brands can tap in.

A new shift is happening as social platforms move into gaming, embracing a more immersive way for people to socialize.

Leading brands are using platforms like Roblox, Fortnite, and Minecraft to communicate their values and create engaging experiences for their audiences.

Why is Facebook now called Meta? It’s about owning the digital social spaces where people meet, play and stay connected.

Why did Netflix say Fortnite is a bigger threat than HBO? Because attention has a new home — and it’s not TV.

Top 5 brands leading Gen Z engagement — measured by virtual world activations in games like Roblox and Fortnite.

How has the attention economy changed over time? Watch GEEIQ’s CEO Charles break down who controls attention and why it matters at Advertising Week.

How do you decide between TikTok, Insta, Google… or Roblox? If you're planning your media spend, don't ignore Roblox, Fortnite, Minecraft, and Zepeto.

How UGC gaming took over the metaverse dream The metaverse was all hype, but UGC gaming is the real future. Platforms like Roblox and Fortnite turned gaming into a social hub. Brands are now engaging audiences in these spaces. This is gaming's evolution.

84% of Gen Z follow influencers. Over half buy because of them. But in gaming? Creator discovery is messy. Fragmented audiences. Niche platforms. Salma Diaz Gil, behind gaming strategies at L'Oréal, Maybelline, NYX, uncovers how to find creators that convert.👇

How is Roblox beating TikTok? See why Gen Z’s favorite brands are following them and where channel strategies are shifting.

Facebook shared a vision of the future gaming world. This is the story of how that idea was spotted and turned into a GEEIQ.

The metaverse hype has evolved into real opportunities where players and brands meet at the center of innovation.