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We are leveraging Osmo's AI and transforming the creative possibilities for perfumers, streamlining the process of scent design with unparalleled precision.

We shared with BeautyNewsDaily. how any business can create their own signature scent to elevate their brand with @GenerationbyOsmo. Our technology makes it simple, and we also provide real-time market data to help brands find new product opportunities. buff.ly/b1pstpA

Fragrance design is evolving. We shared with Glossy how @GenerationbyOsmo makes custom scents accessible. Smaller brands, bigger possibilities. buff.ly/zrj8mzm

Connect through scent. Generation's custom fragrances help your brand resonate and leave a lasting impression. Covered by TheIndustry.fashion & TheIndustry.beauty buff.ly/08U7oFt

In Part II of Alice's fragrance design journey, see how AI jumpstarts a perfumer’s creativity and captures personal inspiration. instagram.com/p/DHEG1cruZOo/ Visit generationbyosmo.com to create your signature fragrance.

.Alex Wiltschko is the CEO of Osmo, a company that uses artificial intelligence to digitize the sense of smell. trib.al/RVFV55P

Spring doesn’t have to smell like fresh-cut flowers. In Real Simple's roundup of spring 2025 fragrance trends our master perfumer Christophe Laudamiel shares his take on why the boldest new scents are embracing the unexpected. realsimple.com/spring-perfume…

Scent is serious work. It’s also a lot of fun. Here’s a look inside the process, as our founder Alex Wiltschko evaluates a few of Generation’s latest AI-powered fragrance creations. Watch the full video: instagram.com/reel/DIl1syiM0…

Scent is more than memory or mood. It’s language. It’s data. It’s a frontier in biology. In a new piece, Alex Wiltschko shares the vision behind Olfactory Intelligence (OI)—and why fragrance is just the beginning. Read it here: generationbyosmo.com/blog/truth-and…

On Wednesday, May 7, our CEO Alex Wiltschko will deliver a keynote at LUXEPACK New York—the east coast’s leading event for luxury packaging and innovation. Let us know if you'll be there! luxepacknewyork.com/education-prog…

What happens when fragrance becomes programmable? Alex Wiltschko will speak at the Experimental Scent Summit during Scent Week LA, on how AI is reshaping fragrance design. —May 27, 1:15pm PT —Institute for Contemporary Art LA + livestream scentweek.com/experimental-s…

Step inside the lab. Where molecules make memory. Creativity meets chemistry. Scent becomes story. We’re building the future of fragrance—powered by Olfactory Intelligence, crafted by world-class perfumers, and shaped by your vision. Let's create something iconic.

What if the next great fragrance house wasn’t built on heritage—but on code, curiosity, and a clean slate? Alex Wiltschko joins Tanya Mironova on the How I Became a Perfumer podcast to explore how AI, science, and emotion are reshaping the future of scent. open.spotify.com/episode/0LsvcR…

How does smell work? Our CTO Richard Whitcomb breaks it down. instagram.com/reel/DJmQ9MLgm…

Ingredient sourcing is becoming a strategic challenge. Generation's CEO Alex Wiltschko speaks with Vogue Business about how our Olfactory Intelligence (OI) can help brands navigate regulations and rising tariffs in the fragrance supply chain. voguebusiness.com/story/beauty/h…

How does Olfactory Intelligence (OI) work? Our Chief Technical Officer Richard Whitcomb breaks it down. Be the first to try our OI-powered scent design platform. Apply now: form.typeform.com/to/uekQBzW3

We digitized the sense of smell, and we'll tell you all about it. Our founder and CEO Alex Wiltschko shared the story today at the Barcelona Perfumery Congress in his talk — "Olfactory Intelligence: Enhancing creativity at the intersection of technology and perfumery."