I said the other day it was a weird November so far And it's a weird BF so far Almost universally CVR is down (not checked average yet and would be silly before evening in the US), a few clients are beating LY revenue but only because we are spending more to hit higher targets

I didn't see too many silly screenshots yesterday, which says a lot. Very mixed bag and in general, CPM's 📈 more than usual and efficiency 📉

Ran some numbers from yesterday and the difference last BF to this is WILD: CPM +40% on average (and some accounts +80%) CVR -16% Seeing huge early variances today but UK/EU CPM up even more +6% on yesterday so far and US +14%

Weird seeing some brands do better today than yesterday (especially relative YoY) but we'll take it

So far today better than yesterday both DoD and YoY, wonder if that keeps up or it's just people getting their shopping out of the way early

Why are some agencies like this Audited an account, seemed to be running nicely in the summer at 4.5X+ on-platform but they didn't know how to scale New agency comes in, starts a totally new campaign using all brand-new ads and ignoring best performers, 2X lol

Shout out to Jeremiah Prummer for doing this analysis all last weekend, will be looking out for this again next BFCM

Looks like Meta for Business has decided to close up early for the holidays this year

This stuff is crazy. Anyone else feel like tech didn't advance for like 10 years and then suddenly in the last year we're going at light speed?

Tell us you don't know what SEO is without telling us you don't know what SEO is ye

Facebook: We're changing FB feed ads to 4:5 *advertisers: ok we'll switch from square to 4:5* Also Facebook: Now we'll crop IG feed ads to square

Not been on here for a while... anyone still around? Also seeing ridiculously bad performance and CVR through the floor for several shopify stores so far today but apparently no platform issues, anyone else?

not great Meta for Business

I wonder how many people have cancelled their midjourney subscriptions in the last 24 hours?

Seeing large overspends in some Meta accounts so far today... anyone else? One lead gen acc daily budget is currently at $300 but it's spent $500

A beautiful day Except for apple

Are people really still getting over-excited about 1-2 days performance? Bros

⏰It’s Officially Marketing O’Clock⏰ Catch up on the news you missed last week with a brand new episode📰 🤖 AI Max is coming soon — new name, big updates. Keywords might be on their way out! 🛍️ ChatGPT shopping decoded: it reads your mind (and your past carts). ⚖️ DOJ vs.