🔥The 9th Round of Easy Loan, Earn $40 Reward is in progress❗️ ⏰ Promotion Period: January 15th - Feburary 15th, 2025 👉 Register now and check more details at gate.io/campaigns/358

The Rochester Lilac Festival is the official spring thing to do in #GreaterROC. As the largest free festival of its kind, we pack more into 10 days than just showcasing the most extensive lilac collection in North America. 🎶🎨🍺🍷🌸 #RochesterLilacFestival #ROC #FingerLakes #FLX

Spring is calling in #GreaterROC. So we’re answering with a list of seasonal must-dos in the 585. What’s on your agenda? Tag your friends and start checking it off! ✅ #ROC #RochesterNY #FingerLakes #FLX

Hollerhorn Distilling in #NaplesNY, is more than a maker of #spirits—it’s a fusion of craft, #community and cultural renaissance. From artful offerings to zero-waste practices to special collabs, every bottle tells a story of living the dream.

What smooth jazz legend is guiding #GreaterROC talent to the stage? Check back to find out! #RochesterJazz #IconicGreaterROC #RochesterNY #FingerLakes #FLX

🎷Grammy-nominated. Globally celebrated. #GreaterROC-raised. Jimmie Highsmith Jr. is a champion of school music programs and supporting talent on the rise.🎶He's a creative collaborator keeping the rhythm and soul going with the next jazz generation. *** shorturl.at/ZqQRL

Success comes in all shades in #GreaterROC. Jimmie Highsmith Jr. dares you to go for it. What moves you most? Share what you’re jazzed about below. 👇 #RochesterNY #FingerLakes #FLX #JazzMusic

Shoutout to our hometown jazz legend Jimmie Highsmith Jr. for his commitment to #GreaterROC. Jimmie will play the 2025 Jazz Fest and announce his book, “Highsmithism’s Life’s Messages and Anecdotes.” We’re all in. See you there!🎵 #RochesterNY #FingerLakes #RochesterJazzFestival

“We want your best day and your worst day to start and end here,” Jack’s Extra Fancy owner Eric Rozestraten said about the fun and quirky neighborhood hangout. Events for the #RochesterCocktailRevival include a firefighter car wash, “Baewatch” party and special #bar takeovers.

#GreaterROC, it’s that time again. Makin’ Waves is BACK! 🌊🍺 Crafted with our friends at Swiftwater Brewing, this American pale ale is a MUST for summer sipping. It’s bright, flavorful and brewed to celebrate everything we love about our region’s #beer scene. 😋 #ROC #FLX

Farm to Glass. Flavor = Unmatched. We proudly collabed with Swiftwater Brewing to brew something truly special: Makin’ Waves. 🌊🍺This hazy pale ale captures the flavor, energy and spirit of our region in every sip. Cheers to repping #GreaterROC with every pour! 🍻 #CraftBeer #ROC

#GreaterROC, this brew’s for you. 🫶 We teamed up with @swiftwaterbeer to craft something special: Makin’ Waves, a hazy pale ale brewed with local ingredients and bursting with regional pride.🍻 Sip on it at the #RochesterRealBeerExpo on June 7.

Quality of life & cost of living are driving young workers to mid-size high-tech markets like the Greater #ROC region! Check out Site Selection's issue featuring insights from GRE's Matt Hurlbutt on predictions for the region in 2025. Full article: heyor.ca/ayztV8

The Bull’s Head Empowerment Center is exactly what the RRP was built for, bringing workforce, small biz, and childcare to this storied neighborhood in the City of Rochester NY. OneROC is proud to help make this $3M Empire State Development investment possible. 🔗: oneroc.com/post/23-6m-bul…

Hundreds of #ROC festivals…even more patented innovations coming out of the #RochesterNY region. This really is a great place to work and play. Learn more about why people enjoy living in #GreaterROC. rochesterbiz.com/quality-of-lif…

🏠What does building houses, neighborhoods and support in #GreaterROC mean? Circle back and see! 👀 #ROC #RochesterNY #FingerLakes #FLX

“We don’t give away houses. We build homes, community and hope.” Matthew Flanigan, president/CEO of Greater Rochester Habitat talked to us about his team transforming #GreaterROC. *** shorturl.at/9i0FB #ROC #FLX #RochesterNY #FingerLakes

Matthew Flanigan believes there’s no place like home in #GreaterROC, where being neighborly is second nature. What makes our region feel like #home to you? 🏠 #ROC #RochesterNY #FingerLakes #FLX

What the song said. 😎

53 years later, The Bachelor Forum is still *the* place. “We used to sit behind closed doors and curtains … But you know what? This is truly about coming out of the closet.’” Rochester’s oldest LGBTQ+ bar is alive, thriving and unapologetic as ever. 🏳️‍🌈🏳️‍⚧️

🌈 Our region shines in living color. Since July 1972, Pride in #GreaterROC has grown from an annual LGBTQ+ inspired picnic to a celebration of love, identity and community that extends beyond one month. 🏳️‍🌈🏳️‍⚧️ What does #ROCPride mean to you? Tell us below. ⬇️ #Pride #ROC