Back in black! HED is temporarily lowering the Minimum Advertised Price (MAP) on all Jet and Ardennes Black wheels. Until the end of October, the MAP for Jet and Ardennes Black wheels is reduced 15%. Visit your local dealer or shop online at hedcycling.com.

HED’s 35 years of innovation has hit the trail! The HED Raptor 29 DNA wheels are a perfect storm of durability, lightweight, and science. Built for racing, the new Raptor 29 DNA wheels utilize HED’s patent-pending DNA profile and CNC drilling technology. hedcycling.com

Charging into the week like @run4funner. 📷 Adam Koble

A little Thursday, Halloween throwback with Emma White in the orange and black of @RallyUHCcycling winning the National Criterium Championship.

The legendary HED Jet has evolved with our Turbine Braking Technology. Special machining and anodizing result in a clean all-black appearance and outstanding brake performance. Learn more and shop online at hedcycling.com. Now shipping globally, direct to your door.

Raptor29, Vanquish, Adrennes, and Eroica on the floor of the Philly Bike Expo courtesy of Otso Cycles, Crumpton Bicycles, @cinelliusa, and Ellis Cycles.

ANOTHER HOUR RECORD SET 🏆 - mailchi.mp/hedcycling.com…

HED Holiday Sale is live❗️ Save 20% on HED's complete line up with the code "HEDHolidays20". SHOP HERE: HEDCycling.com #ICYMI

Numbers. Don't. Lie. // Our team cracked the code in 1992, and we've been elevating the game ever since. When we patented the first carbon fiber toroidal shaped wheel it started a revolution in the cycling industry.

Back in Black Friday // Been eying the new stealthy, all-black decals of the Vanquish RC Pro series? Now's your chance to save 20% on the most aerodynamic wheels in the world. Now through Monday, use the code "HEDHolidays20" at checkout at hedcycling.com

goo.gl/r6CBRg GCN stopped by the Circuit Sport team at the Dubai Tour recently to review Ty Magner's Diamondback Bicycles Podium Equipe. Nice set up!

#NAHBS Sponsor: HED Cycling Products Privately owned. Minnesota made. Passionately dedicated to making the best, fastest cycling components on Earth. Proud manufacturer of premium quality bike wheels & components. We are absolutely thrilled to see what they bring to Hartford!

We're at the 4th Annual CABDA today and tomorrow in Schaumburg, IL. Swing by booth 1119, say hi to Paul and check out all the latest Hed gear!

Hed Jet 6 Black Review w/ WIND TUNNEL RESULTS!: youtu.be/zB7QqVolS2k?a via YouTube

We're super pumped to be nominated and chosen as a finalist by ACG Minnesota for one of their prestigious BOLD awards! Good things coming in 2018! goo.gl/NYdGNz

We are absolutely honored and humbled to have won both the Small Corporate and Overall categories at the ACG Minnesota BOLD Awards! Thank you to our employees, customers, and supporters for making this possible. #wow #TrueSpeed

We're so proud of Kelly Catlin, Team USA, and Circuit Sport for defending the team pursuit world title, and Kelly's individual pursuit bronze! #TrueSpeed #champions #impressed x.com/Rally_Cycling/…

The disc-brake-sweetness keeps getting sweeter - check out the updated and streamlined Ardennes Disc Brake series! Any budget, any wheel size, any axle diameter, any tire (tubeless or not)! goo.gl/WTWA9D #TrueSpeed

Hed is at the Sea Otter Classic Swing on by booth #801 and give us a shout. We'll be showing off all the latest and greatest.

Big thank you to Forbes for featuring HED Cycling Products in yet another article! We've had our fair share of ups and downs, but the passion we started with 34 years ago is still there and stronger than ever! We know Steve would be proud. #Proud #Thankful goo.gl/dtYcz1