
Higher Ed Marketing Lab
@hemarketinglab
A podcast for enrollment marketers, delivering smart insights from the world of higher ed and beyond. Produced by @EchoDeltaHQ.
ID: 1113623818847834112
04-04-2019 02:06:23
25 Tweet
85 Followers
42 Following


Barbara Pierce of Tipping Point Communications talks proactive #highered PR, crisis comms, and more... echodelta.co/blog/a-public-…


If you're not regularly anticipating and preparing for likely crisis comms scenarios, you're setting yourself up for bigger drama. Barbara Pierce of Tipping Point Communications tells how. #hemktg #highered echodelta.co/blog/a-public-…


Is a podcast right for your school? Penn State's Jenna Spinelle explains how to do it right #hemktg #highered #higheredmarketing hubs.ly/H0nbd4S0

Podcasting is powerful, but it pays to look before you leap. Jenna Spinelle outlines the right questions to ask. #hemktg #highered #higheredmarketing hubs.ly/H0nb5nz0

President Richard Dunsworth of Univ. of the Ozarks joined us to talk about the impact of COVID-19 on his school. From leadership to operations to long-term impact, we explore how UO is coping with profound and rapid change. hubs.ly/H0p0_dV0


Many thanks to Liz Gross (she/her) for joining the show to share some sharp thinking on social media strategy for higher ed. Check out the episode and then head over to Campus Sonar to check out her new book. echodelta.co/insights/podca…







We were thrilled to have Brad Pochard on to talk about building great relationships with faculty, staff, and athletics. He shared some great lessons on trust, vulnerability, and mutual support.

Engaged faculty members can be a force multiplier for recruitment. Here's how Brad Pochard persuaded his academic colleagues at Furman to play a more prominent role in recruitment.

The Echo Delta team is kicking off a four-part webinar series, hosted by Jeff Kallay and Jarrett Smith. We'll be exploring lessons learned from schools that grew enrollment last year, campus visitation, parent engagement, and more. Save your seat! hubs.li/H0XJhyS0


In our latest episode, we hear how University of St. Thomas's marketing team has worked to apply DEI to the work their team creates. echodelta.co/insights/podca… #DiversityandInclusion #highered

