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The Harris Poll

@harrispoll

The Harris Poll® is one of the longest running surveys in the U.S. Our mission is to provide insights to inspire leaders to create a better tomorrow.

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linkhttp://www.theharrispoll.com/ calendar_today25-05-2009 18:30:51

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Podcast ads are earning trust—and driving action. 🎙️ 68% of listeners trust host-read ads 📈 49% take action after hearing one 📱 Top moments: commuting, exercising, cooking Podcasting isn’t niche—it’s a high-impact channel. More: bit.ly/4kkxOog

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This #NationalWomensHealthWeek, we're sharing insights from a survey conducted in partnership with Bayer AG to explore the menopause experience. One key finding: 50% of women say the initiated the conversation—despite 73% of providers saying they do. More: bit.ly/3YHEHrc

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Americans are gearing up to fly this summer—and many are willing to pay more for travel perks. 💸📷 United Airlines is meeting the moment with premium upgrades, driving record satisfaction and rising purchase intent. Read more: theharrispoll.com/briefs/summer-…

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60% of Americans believe companies will use tariffs to raise prices unnecessarily. But 83% want to know where brands stand—and 67% say consumer backlash is the bigger risk. Consumers are paying attention—and they want transparency. Read more: theharrispoll.com/briefs/increas…

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In Q1 2025, Audi USA and BMW broke into the top 10 of brands successfully gaining Gen Z's attention, according to the latest The Harris Poll - Ad Age Gen Z brand tracker. Food, beverage, and financial brands also saw notable growth. Explore the full rankings: adage.com/brand-marketin…

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NEW research from DCG and The Harris Poll shows growing public preference for decentralized AI. Of the 2,000+ U.S. poll respondents, three-quarters (75%) believe decentralized AI is more likely to support innovation and progress than centralized AI. Read more: dcg.co/poll

NEW research from DCG and <a href="/HarrisPoll/">The Harris Poll</a> shows growing public preference for decentralized AI. Of the 2,000+ U.S. poll respondents, three-quarters (75%) believe decentralized AI is more likely to support innovation and progress than centralized AI. Read more: dcg.co/poll
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Consumers aren’t just cutting back—they’re expecting more. 61% say they’d switch to a more innovative brand. In today’s market, business as usual isn’t just risky—it’s a liability. See what brands need to know: theharrispoll.com/briefs/shiftin…

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44% of Gen Z investors feel behind on retirement savings—and many no longer see age 65 as a realistic retirement goal. And with remote work reshaping expectations, nearly half of Gen Z plan to work longer. More from the Nationwide Retirement Institute: news.nationwide.com/gen-z-grapples…

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Secondhand apparel marketplace @Depop ranked 4th in the latest Ad Age-The Harris Poll Gen Z Brand Tracker. What’s driving the growth? Gen Z’s love for secondhand style, vintage finds, and AI-powered personalization. Read more: bit.ly/4dGcasi

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We partnered with Preferred Hotels & Resorts on The Luxury Travel Report, revealing 5 forces reshaping luxury travel. Today’s affluent travelers seek meaning, not just money—choosing curated, personal, and authentic experiences. Explore more: bit.ly/4mH4fin

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As the tech industry accelerates on AI, most Americans want to slow things down. According to the 2025 Axios Harris Poll 100, 77% of U.S. adults want companies to move slowly and get AI right—even if it means delaying breakthroughs. More in Axios: bit.ly/4jwWuJd

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Which brands are catching Baby Boomers' attention? We have the insights. The latest Ad Age - The Harris Poll Baby Boomer brand tracker reveals the top 20 brands successfully gaining attention from this older generation in Q1 2025. Explore the full rankings: bit.ly/43r6Khx

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Our research shows innovation is now a key driver of brand loyalty. And LG Electronics is a prime example: their AI-powered OLED TVs are gaining traction in the U.K., resonating with early adopters and setting a new standard for smart home entertainment. More: bit.ly/4kPFijm

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☀️ Summer nostalgia is heating up. In a new survey conducted for Instacart, 79% of Americans who were kids in the ’90s say they often think back to their childhood summers—missing fewer screens, summer movies, ’90s music & sitcoms. More findings: instacart.com/company/update…

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Four generations face four different retirement realities. New TCRS report uncovers insights on building resilience amid financial uncertainty across the multigenerational workforce of #GenZ, #Millennials, #GenX, and #BabyBoomers » transamericainstitute.org/research/publi…

Four generations face four different retirement realities. New TCRS report uncovers insights on building resilience amid financial uncertainty across the multigenerational workforce of #GenZ, #Millennials, #GenX, and #BabyBoomers » transamericainstitute.org/research/publi…
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Our new research with Quad reveals a powerful shift: consumers want to unplug and connect IRL. 81% of Gen Z want to disconnect more often, and nearly 8 in 10 say brick-and-mortar feels like magic online can’t match. Explore the report: quad.com/resources/rese…

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Tariffs and delivery concerns are shifting consumers' shopping habits. 66% of Americans are buying sooner than planned—51% due to expected price hikes. And 69% prefer to purchase big-ticket items in-store. More The Harris Poll x PositionImaging insights: morningstar.com/news/pr-newswi…

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According to a new survey with Hostie, 69% of Americans say they'll ditch a restaurant if no one answers the phone. But 89% are open to AI handling the call. Where can AI step in? Find out: hostie.ai/blogs/missed-c…

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What does the future of talent look like in an AI-driven world? The 2025 ETS Human Progress Report: HR Edition reveals how HR leaders are rethinking hiring—shifting focus from credentials to capabilities. More: ets.org/human-progress…