From booming demand to stronger alignment with healthcare and public policy... fitness is thriving worldwide. 💪 Revenue up 8% year over year 🏃 Memberships up 6% 🏢 Facility count up 4% Get more insights in the 2025 HFA Global Report: hubs.ly/Q03BXZhn0

Boutique fitness is on track to be an $80 billion industry by 2030 🫨 Lise Kuecker, founder of Studio Grow, will be at #HFAEuropeanCongress this fall to talk about this growth potential, breaking down data from 4300 studios in 43 countries. Learn more: hubs.ly/Q03ClmQd0

Wellness knows no borders. That's why HFA is committed to leading, elevating, and unifying this sector on a global scale 🤝🌍 See how our global network is shaping the future of fitness: hubs.ly/Q03CzGQp0

Sleep, sex, body fat, recovery—MOIRA at Life Time asks the real questions and works with medical providers to build proactive wellness plans that get at root causes, not symptoms. 🎧 Hear Jeff Zwiefel on #ShortsWithLizClark: youtu.be/kyPxuqqjwsQ Sponsor: @matrixfitness

Your brand isn’t just for members, it’s for your staff too! At #HFAEuropeanCongress2025, Katie Santos of Fitness HR will share how to attract & keep top talent with competitive pay, career growth & pro development. Learn more: hubs.ly/Q03CNlhG0

Digital marketing moves fast & your business needs to keep up. In this article, industry experts share: 💻 Strategies for AI, social, SEO, email, SMS & direct mail 📈 10 best practices to stay competitive 🤳 How to choose the right tool Read it here: hubs.ly/Q03CNXy60

Playing music in your fitness facility without the right license could put you at risk of costly fees. Our "Music Licensing in the United States" guide (FREE for HFA members!) breaks down what you need to know about music copyright laws. Download now➡️ hubs.ly/Q03D8vb80

Attendees of the #HFAEuropeanCongress2025 will have a chance to hear from Clive Chesser, CEO of PureGym, where he'll talk about the brand’s mission to make fitness inclusive and accessible through its high-value, low-price model 📈 Learn more: hubs.ly/Q03DmnpK0

In 2024, fitness kept growing—more members, more revenue, more facilities. And 91% of operators expect even more revenue growth in 2025 🤯 See the full picture in HFA’s 2025 Global Report (FREE for HFA members!) ⬇️ hubs.ly/Q03DzCvV0

Two new victories in the books💪 Wins in Maine and Oklahoma mean fewer burdens and more freedom for fitness businesses to serve their communities. HFA’s got your back—always! #FitnessAdvocacy #HFAAdvocacy

Healthcare shouldn’t leave patients on the sidelines! Annbeth Eshbach, CEO of ResetOne & founder of Exhale Spa, shares how technology can empower people to take an active role in their wellness. Watch: youtu.be/APZDhfEs_pA?si… #ShortsWithLizClark sponsor: MatrixFitnessUSA

Jurre van Dorp is coming to #HFAEuropeanCongress! In his session, Harnessing AI for Brand Impact, you'll learn how to sharpen your brand, create stronger marketing, and save time with AI... without losing the human touch. 💡 Learn more: hubs.ly/Q03DV8JQ0

As AI adoption accelerates, fitness facilities have a unique responsibility to preserve the sense of connection people value in these spaces. The way forward is innovation guided by ethics, with human rights at the core. 📖 Read about it: hubs.ly/Q03DRMZL0

Gym visits in the US are up 3.5% in 2025—led by growth in the budget-friendly segment. Even in a tight economy, Americans are making fitness a priority 💪 HFA’s new Traffic Tracker will keep monitoring these trends EVERY quarter. Get more insights: bit.ly/4oRB7WZ

GLP-1 meds are reshaping weight management, and fitness has a pivotal role. At #HFAEuropeanCongress, experts explore how programming can support GLP-1 users, spark collaboration & drive sustainable outcomes. Meet the speakers ➡️ hubs.ly/Q03FtyKr0

Long-time member Gold's Gym Venice Beach just turned 60, and we were there to celebrate the anniversary of the mecca of bodybuilding🎉 We even got to meet fitness legends Mike Titan O'Hearn and Jay Cutler 🤯🔥 #HFAMembershipMatters

Our CEO Liz Clark opened Fitness Brasil Expo 2025—Latin America’s largest fitness & wellness show, hosted in partnership with HFA. Great to celebrate with Board Member Maria Gonzalez and industry leaders in São Paulo! 🇧🇷

Partnerships can make or break a brand. At #HFAEuropeanCongress2025, we’re bringing together leaders who know firsthand how the right collaboration can amplify your impact, build credibility, & connect you with communities in meaningful ways. Learn more: hubs.ly/Q03GdrKt0