Shanil Hawk (an Azerion company) on how programmatic adds value to DOOH and why brands are investing: data (keeping OOH on par with other channels), measurement, omni-channel (tying in with other channels), dynamic creative and agility.

"DOOH is a one to many channel not one to one, so it's about making sure the whole funnel of channels is looked at, not just the conversion. We want to be ethical in the way we target, so we can't lose sight of that when we look at measurement and privacy" HP Alvaro Meza de Lama

Helen Bull dentsu uk&ire programmatic has an opportunity to shift budget for DOOH through standardisation in measurement. #SOTN2023 @VIOOH

Helen Bull @amplifiUK "There can be learnings from other programmatic channels, but you still need to understand the nuances of DOOH: location, time of day, mindset, creative" #sotn2023 @VIOOH

"We have a lot of clients who are really programmatically savvy, but the clients still need some education to understand the benefits of buying prDOOH" Laura Mayers The Trade Desk #SOTN2023

AWESOME 👏🏻 🤩🎉

Standing room only at the DPAA UK Ad Leaders breakfast. "Programmatic comes into its own when we want to be very specific." McDonald's UK

"2024 will be the year of retail instore media. The sweet spot comes with using programmatic technology and real-time signals work for really great advertising." David Roth WPP DPAA breakfast London

Some good news to start the week!

#ff Nicole Lonsdale Ed Sanderson Gayle Noah DPAA Barry Frey Helen Miall @VIOOH Esprit Digital Talon Kate Bowers Publicis London Place Exchange The Neuron

It's almost time to jump on a plane over to Miami for PossibleEvent , where DPAA's Barry Frey will host a session all about OOH transformation. I'm also taking the stage, in conversation with JCDecaux Global's Brazil prDOOH lead and bradesco Head of Media.

I am honored to be a part of #VivaTech 2024 as a speaker this year! 🚀Can't wait to join other thought leaders in discussing the latest trends on stage this May!

What a way to end the week!

Excited for Advertising Week to officially kick off, I'm on stage with DPAA Barry Frey Alight Media Vistar Media Assembly at 11.20am talking all things retail media. NOT excited that the British weather is so wet, hope the badge queue is short!

Sensory overload in Paris, some cool innovation. Algorithmic perfume from Scentronix HumanReality, AI powered beauty recommendations with L'Oréal Paris France and 3D on any screen and interactivity with JC_tw, and more VivaTech. Think CES with French flair (& macaron!)

"P&G have been using AI for more than a decade, but we are now using generativeAI to be better, faster, more effective and more efficient." Marc Pritchard Procter & Gamble VivaTech

Last week, I was lucky enough to be in the south of France, during Cannes Lions. @MediaCatMag were kind enough to publish my takeaways and musings on an 11-year break from the Croisette: mediacatmagazine.co.uk/three-key-take…

Was lucky to watch yesterday's match live at Centre Court and there were not many dry eyes after the tribute. This from Serena Williams is the icing on the cake, 100% agree that Andy Murray has been a fantastic ally and supporter for women's sport! judy murray Jamie Murray

🐈🗞 #news @VIOOH has published its annual research into the programmatic DOOH (prDOOH) market. In its State of the Nation 2024 report, VIOOH reveals that UK campaigns — tied with the US and France — had the highest global growth rate in the past 18 months mediacatmagazine.co.uk/viooh-publishe…

"There's a danger with FOOH (fake OOH) that people don't understand the ad isn't real, and that will also throw out your sustainability metrics" Omar Oakes Media Leader on the importance of using real OOH in conversation with Barry Frey dpaa