I have had the pleasure of working with the incredible HeyOrca | Social media management tool team as an advisor and am excited to join the team in a deeper capacity as their Chief Community Officer. What a great way to celebrate Canada Day, by working with a wonderful Canadian company! Let's go!!!

The most important part of a social media strategy is AFTER your post is live. This is how we track social media success at HeyOrca in 4 steps: 1️⃣ Set goals 2️⃣ Determine key metrics 3️⃣ Develop a process for metrics tracking 4️⃣ Analyze social media metrics and revisit strategy

Super excited and proud to share that my HeyOrca | Social media management tool course on building community through social media launches tomorrow! Community and social are passions of mine and this course provides a framework and tactical steps to help you create social media communities.

My course on building community on social is LIVE! Joe Teo and I discuss what you need to think about as you build online communities! We share our favorite resources and provide a framework to help you build from the ground up. academy.heyorca.com/courses/social…

Power up your community-building skills with this NEW certification! 🎓 Learn the art of community building from community pro Christina Garnett and our very own CEO Joe Teo 🇲🇾🇨🇦. 🐳 All that for FREE! Make sure you sign up for the course: academy.heyorca.com/courses/social…

In our last post, we explained how to measure social media success. In this post, we are sharing a metrics cheat sheet. 📊 Let us know which metrics are the most important for you to track! If you want a tool to help you do so, don't forget HeyOrca. 😉

We hear about engagement all the time, but what exactly are social media engagement metrics? 📊 Social media engagement metrics relate to how people interact with your posts, which can be by: 👍 liking 💬 commenting 📩 sharing 💾 saving

Me when I finally clear the random screenshots off my desktop: 🧘‍♀️😌💆‍♀️

🐈 Happy International Cat Daufogkjnfglkhngoduhysdnf hgjhigfd9y hguj

Something you've been asking for will be available on a screen near you very soon. 👀

See how I don't charge extra for users to collaborate? Very demure. Very mindful. I am not like those other social media schedulers who charge per user. I keep it cutesy. I keep it classy.

Instagram is rolling out a "song on profile" feature. (Yes, it's giving MySpace. 😍) What song will you use? We're thinking *Under The Sea* 🎶🦀😅

*brb switching to my personal account to engage with my branded content*

Don't forget to log off this long weekend and enjoy some time offline ☀️

It's 11:11! ✨ My wish? That every post you spend hours on gets the engagement it deserves!

Because you just know the next take is going to be the winner 😅

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Do you put your Instagram hashtags in the caption or the comments? Here's what our Facebook group community of social media managers has to say: - 16% (of 84 votes) put their hashtags in the comments - 84% (of 84 votes) put their hashtags in the caption How about you?

It’s going to be such a great day! x.com/caseytogo/stat…