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If you’re in media, this is worth a watch. Cloudflare handles ≈20% of global traffic, so when CEO Matthew Prince warns at Cannes that AI bots are reshaping the web, publishers need to adapt or risk being left behind.

Matthew Prince shared these stats: 📊 10 years ago: Google crawled 2 pages per visitor 📊 6 months ago: Google 6:1, OpenAI 250:1, Anthropic 6,000:1 📊 Now: Google 18:1, OpenAI 1,500:1, Anthropic 60,000:1

Today we released the June 2025 core update. We'll update our ranking release history page when the rollout is complete: status.search.google.com/incidents/riq1…

"E-E-A-T itself isn't a specific ranking factor...it is a "a mix of factors" with "TRUST.. most important." Google 2025 x.com/any/status/193…

Hobo Socialbot in Google Sheets now lets you schedule unlimited posts to: - Mastodon (new) - X - Facebook - Linkedin - Bluesky DM me.

Hobo Socialbot in Google Sheets now lets you schedule unlimited posts to: - X - Facebook - Linkedin - Bluesky - Pinterest - Instagram - Threads - Mastodon All in Google Sheets. YouTube and TikTok are online today. DM me for the earlybird link.

AI SEO is just good old-school SEO. There is very, very little difference. If you’re being told otherwise, prepare for a course or some fairytale and whisper of a dream.

Cloudflare is rolling out Pay Per Crawl, a new feature that allows websites to charge for crawlers like search engines and AIs to index their content. At first glance, it sounds like a win for publishers—but for the overwhelming majority of websites, it’s a traffic trap disguised

For the SEO gods sake do not let your clients block AI crawlers

Pray and hope your competitors block AI crawlers. In fact, if I were feeling cheeky (which I am over these days), and was in the habit of cold emailing folk (which I don't do), I'd be sending legitimate pr to competitors (anonymously, of course), encouraging them to do it.

👀I'm fairly sure by the end of this thread (however long it takes to lay out) it will be demonstrable that most AI discoverability tactics geneses can be traced back to simple SEO strategies of yesteryear. We will see. Feel free to add any to the conversation.

Data from Similarweb shows that since the launch of Google AI Overviews a year ago, no-clicks (zero click search) has grown from 56% to 69% seroundtable.com/similarweb-goo…

Are Google AI Overviews leading you to the best results on the web? Or is this just a new prime spot for selling you products you will regret buying? Well, it turns out this rabbit hole is a deep one. housefresh.com/beware-of-the-…