Johannes Hock (@hockjohannes) 's Twitter Profile
Johannes Hock

@hockjohannes

Bought an artificial turf business via self-funded search, now expanding nationally. Investing in other searchers - hit me up if you have a deal under LOI.

ID: 1395224650385342467

linkhttps://buysmallsellhigh.substack.com/ calendar_today20-05-2021 03:47:43

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3,3K Followers

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In case you’re wondering just how passive running a small business is, my watch just told me last week was only the second time in the past 2 years that I had a full week with a sleep score above 75 - so you know just absolutely rejuvenating. Also, for anyone else using a

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It's funny how living in Texas warps your perception of distance. Going to Tampa next week and had to change my itinerary to swing by Jacksonville before heading home. There were no direct flights (wtf Florida) and I'm like no way I can drive that. That's gotta be like at least 5

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Forget about the private jet, clearly mini highlands are the symbol of success in 2025. This week alone I learned that three different very successful business owners spend their free time raising mini highlands. So here's to hoping I can become a mini cow farmer in a few years.

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Having a lot more empathy with any sales reps that are on the road a lot and not in great shape after the first 6 months of the year. Eating healthy and not drinking a ton when you’re in multiple cities most weeks and often taking out prospective clients or new team members is

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Ford just raised the MSRP for the Maverick by $1,250 because of tariffs, but yeah they are not inflationary at all and Mexico is going to pay for them...

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If you’re not getting up at 3am for flights to potential deals you’re not gonna make it in this market Chase Passive Income. Jokes aside, is if you were in this spot would you: Also, anybody know how much those overnight construction guys get paid? You’re definitely earning your

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“Our model supposes that the equity investors will be entitled to a 10% preferred return in addition to 25% of the common stock (a 1.25x step-up on the 20% equity contribution); the entrepreneur will receive the remaining 75% of the common stock.” No wonder self-funded searchers

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Does anybody know why Salt Lake City has such a high concentration of fast healthy restaurants? Several brands all with the Sweet Green type layout but way better. I would kill to be able to get a healthy lunch in 5-10 min driving in all our locations.

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The most shocking thing about these multiples is how long the bubble has continued to run. We’re now 2-3 years into a very accurate case of what business performance for HVAC and co looks like when consumer demand slows down and many are down 20-30% on EBITDA. That just doesn’t

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It’s one takeaway but I think the wrong one for most searchers. The decision process for most goes: 1. I want to buy a $1mm EBITDA HVAC business for 3x 2. Those all trade for 7x 3. Let me just start one and sell for those multiples. Searchers have no idea how difficult starting

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Searchers underestimate how different the typical SMB founder thinks and works. When we did our first expansion, we asked the old owners how they would do it, how they would stage it, how they would determine pricing etc. They were utterly confused about the questions. “You just

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About 50% of the projections we get from potential add ons are straight hockey sticks. I would love to live one day in the brain of those guys. It’s gotta be so exciting to walk through the world busting with optimism.

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I can't wait until I can do a marketing and lead gen tell all in a couple years. Info is too important to the business today to publish, but home service lead gen going through the same revolution trading went through from floor trading to high frequency. Stuff that worked for

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If you think customer acquisition costs are going back down in home service when rates go down, I got bad news for you. Cheap leads were a zero interest rate phenomenon the same way they were for direct to consumer companies. If you zoom out a bit the reason why becomes very

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Always a great sign for franchisees when your franchisor buys the best territories and then needs 10 of them to generate enough leads to make the business model work.