Hoefler&Co. (@hoeflerco) 's Twitter Profile
Hoefler&Co.

@hoeflerco

H&Co designs typefaces. Learn about our work in Netflix's "Abstract: The Art of Design", S02 E06.

ID: 1765921

linkhttps://typography.com/ calendar_today21-03-2007 16:31:32

17,17K Tweet

265,265K Followers

843 Following

Hoefler&Co. (@hoeflerco) 's Twitter Profile Photo

I’ve been tweeting about ink traps, “daggers” (aka “light traps”), and thinking about other transmogrifications for saving type. And then this thing pulls up outside. Are there no strategies for defending vinyl against the elements?

I’ve been tweeting about ink traps, “daggers” (aka “light traps”), and thinking about other transmogrifications for saving type. And then this thing pulls up outside. Are there no strategies for defending vinyl against the elements?
Hoefler&Co. (@hoeflerco) 's Twitter Profile Photo

One more thought here: designers, if you don’t give your designs nicknames, your clients will. This doesn’t necessarily go well.

Hoefler&Co. (@hoeflerco) 's Twitter Profile Photo

I’m very fond of Northwestern University Library Preservation’s instagram (nul_prescons) — today they wrote up a case study of adapting a binding for digitization. I love seeing what goes into these projects! sites.northwestern.edu/northwesternli…

Hoefler&Co. (@hoeflerco) 's Twitter Profile Photo

I don't know how I’d never seen this lettering before, from one of the “type Kaufmann” 50 deustschemark notes (1948–1960). That is some fraktur.

I don't know how I’d never seen this lettering before, from one of the “type Kaufmann” 50 deustschemark notes (1948–1960). That is some fraktur.
Hoefler&Co. (@hoeflerco) 's Twitter Profile Photo

We are so proud to celebrate our partnership with Lippincott on the reimagined brand identity for NYC Pride! The inclusive new look uses two typefaces from our library, Knockout and Gotham. They lend a bold and direct, yet warm appearance. Read more here: typography.com/blog/typograph…

We are so proud to celebrate our partnership with Lippincott on the reimagined brand identity for NYC Pride!
The inclusive new look uses two typefaces from our library, Knockout and Gotham. They lend a bold and direct, yet warm appearance.

Read more here: typography.com/blog/typograph…