IAB Europe (@iabeurope) 's Twitter Profile
IAB Europe

@iabeurope

IAB Europe is the European-level association for the digital marketing and advertising ecosystem.

ID: 24153492

linkhttp://www.iabeurope.eu calendar_today13-03-2009 10:28:54

14,14K Tweet

8,8K Followers

2,2K Following

IAB Tech Lab (@iabtechlab) 's Twitter Profile Photo

While the rise of live event programming has unlocked new opportunities, it also introduces new challenges. To address this Index Exchange has collaborated with #IABTechLab to develop LEAP (Live Event Ad Playbook)! Read more here: okt.to/oAFBWh

IAB Europe (@iabeurope) 's Twitter Profile Photo

📺 LIVE at #Interact2025 | TV+ The Next Generation of CTV David Cohen (IAB) leads the conversation on how Connected TV is levelling up — smarter buying, sharper measurement, and bigger impact. On stage: 🎙️ Vincent Flood (VideoWeek) 🎙️ Rebecca Ackers (Magnite) 🎙️ Rhys Nölke

📺 LIVE at #Interact2025 |

TV+ The Next Generation of CTV

David Cohen (IAB) leads the conversation on how Connected TV is levelling up — smarter buying, sharper measurement, and bigger impact.

On stage:

🎙️ Vincent Flood (VideoWeek)
🎙️ Rebecca Ackers (Magnite)
🎙️ Rhys Nölke
IAB Tech Lab (@iabtechlab) 's Twitter Profile Photo

#IABTechLab CEO Anthony Katsur speaking today at IAB Europe’s #Interact2025 in Brussels where he dived into Trusted Server! Want to know more about Trusted Server? Get an exclusive update at #TechLabSummit on June 4 in NYC: okt.to/ZsaCvl#

#IABTechLab CEO <a href="/anthonykatsur/">Anthony Katsur</a> speaking today at <a href="/IABEurope/">IAB Europe</a>’s #Interact2025 in Brussels where he dived into Trusted Server! Want to know more about Trusted Server? Get an exclusive update at #TechLabSummit on June 4 in NYC: okt.to/ZsaCvl#
IAB Europe (@iabeurope) 's Twitter Profile Photo

🎥 LIVE NOW | Measurement in Digital Advertising: What’s Hot, What’s Not at #interact2025 We're wrapping up Interact 2025 with a sharp look at what’s really working in digital ad measurement—and what’s just noise. Hosted by Rachel Smith, CEO of ExchangeWire , this panel dives

🎥 LIVE NOW | Measurement in Digital Advertising: What’s Hot, What’s Not at #interact2025

We're wrapping up Interact 2025 with a sharp look at what’s really working in digital ad measurement—and what’s just noise.

Hosted by Rachel Smith, CEO of <a href="/exchangewire/">ExchangeWire</a> , this panel dives
The Trade Desk (@thetradedesk) 's Twitter Profile Photo

.Chuck E. Cheese's Melissa McLeanas shares how the company is leveraging its iconic IP for the streaming era, what advertisers are excited about, & how they're becoming a modern entertainment platform — and a media partner to watch — on The Current Podcast: bit.ly/3F2UAC7

.<a href="/ChuckECheese/">Chuck E. Cheese</a>'s Melissa McLeanas shares how the company is leveraging its iconic IP for the streaming era, what advertisers are excited about, &amp; how they're becoming a modern entertainment platform — and a media partner to watch — on The Current Podcast: bit.ly/3F2UAC7
IAB Europe (@iabeurope) 's Twitter Profile Photo

From 🇺🇦 Ukraine (+27.2%) to 🇷🇸 Serbia (+24.8%)—and a nearly €42B performance in the UK—Europe’s digital ad market is booming. The 2024 AdEx Benchmark Report, now in its 19th year, charts a path through 30 markets and introduces a new focus on Retail Media. Get the full report:

From 🇺🇦 Ukraine (+27.2%) to 🇷🇸 Serbia (+24.8%)—and a nearly €42B performance in the UK—Europe’s digital ad market is booming.

The 2024 AdEx Benchmark Report, now in its 19th year, charts a path through 30 markets and introduces a new focus on Retail Media.

Get the full report:
IAB Europe (@iabeurope) 's Twitter Profile Photo

In a €118.9B ad market, creative is your edge. Our latest thought paper with TikTokComms reveals how brands can boost ROI by leading with lo-fi, local, and emotionally smart creative. Don’t just chase trends—build relevance. 📥 Download now → iabeurope.eu/knowledge_hub/…

In a €118.9B ad market, creative is your edge.

Our latest thought paper with <a href="/TikTokComms/">TikTokComms</a> reveals how brands can boost ROI by leading with lo-fi, local, and emotionally smart creative.

Don’t just chase trends—build relevance.

📥 Download now → iabeurope.eu/knowledge_hub/…
IAB Europe (@iabeurope) 's Twitter Profile Photo

Streaming promises premium reach. But what if no one’s watching? In CTV, ads can keep running even when the TV’s off — costing advertisers up to $700K per billion impressions. DoubleVerify unpacks the real cost of invisible ads:doubleverify.com/dv-global-insi…

IAB Europe (@iabeurope) 's Twitter Profile Photo

TikTok has announced that it’s once again partnering with the Cannes Film Festival in 2025, this time as an official sponsor, which will grant TikTok exclusive access to a range of Cannes events and content: bit.ly/3Fvyloj

Magnite (@magnite) 's Twitter Profile Photo

Cannes is right around the corner! Join us aboard our yacht on the French Riviera and explore opportunities for growth and collaboration with Magnite. Request a meeting here: event.magnite.com/cannes-2025

Cannes is right around the corner! Join us aboard our yacht on the French Riviera and explore opportunities for growth and collaboration with Magnite. Request a meeting here: event.magnite.com/cannes-2025
The Trade Desk (@thetradedesk) 's Twitter Profile Photo

We've been named a leader in the IDC MarketScape: Worldwide Connected TV Advertising Platforms 2025 Vendor Assessment, earning the highest score in Capabilities. We were recognized for our advanced targeting, transparency, and robust marketplace.

We've been named a leader in the <a href="/IDC/">IDC</a> MarketScape: Worldwide Connected TV Advertising Platforms 2025 Vendor Assessment, earning the highest score in Capabilities. We were recognized for our advanced targeting, transparency, and robust marketplace.
IAB Europe (@iabeurope) 's Twitter Profile Photo

What happens when Microsoft’s Gen AI lead and our Chief Economist sit down to talk AI and advertising? Find out on 5th June, 11:00 CET, at the launch of IAB Europe Explores. This new webinar series kicks off with AI’s impact on audience experience and campaign efficiency:

What happens when Microsoft’s Gen AI lead and our Chief Economist sit down to talk AI and advertising?

Find out on 5th June, 11:00 CET, at the launch of IAB Europe Explores.

This new webinar series kicks off with AI’s impact on audience experience and campaign efficiency:
Magnite (@magnite) 's Twitter Profile Photo

We had a great time at IAB Europe's Interact event in Brussels last week. Rebecca Ackers, our VP, Commercial, UK—who has been newly appointed to IAB Europe’s Board of Directors as a corporate member director—joined an expert panel discussion on the next phase of connected TV

We had a great time at <a href="/IABEurope/">IAB Europe</a>'s Interact event in Brussels last week. Rebecca Ackers, our VP, Commercial, UK—who has been newly appointed to IAB Europe’s Board of Directors as a corporate member director—joined an expert panel discussion on the next phase of connected TV
Integral Ad Science (@integralads) 's Twitter Profile Photo

Our pop-up IAS Café opened up at #OMR25 for two exciting days of inspiring conversations about brand equity, contextual targeting, and all the trends shaping the future of digital advertising. We thank everyone who dropped by, joined our discussions, and shared their insights!

Our pop-up IAS Café opened up at #OMR25 for two exciting days of inspiring conversations about brand equity, contextual targeting, and all the trends shaping the future of digital advertising. We thank everyone who dropped by, joined our discussions, and shared their insights!
IAB Europe (@iabeurope) 's Twitter Profile Photo

📊 Nielsen’s 2025 Global Marketing Report is out. 1,400 marketers share how they adapt to AI, CTV, Retail Media & cross-media measurement. Key takeaway? ROI remains hard to track across channels, and better tools are needed as complexity grows: nielsen.com/news-center/20…

📊 Nielsen’s 2025 Global Marketing Report is out.

1,400 marketers share how they adapt to AI, CTV, Retail Media &amp; cross-media measurement.

Key takeaway? ROI remains hard to track across channels, and better tools are needed as complexity grows: nielsen.com/news-center/20…
IAB Europe (@iabeurope) 's Twitter Profile Photo

Fresh insights are available on how EU consumers view online ads, privacy & the value exchange behind free digital services. 🔹 €212/month = avg. value of free online services 🔹 60% find 'pay or consent' fair when explained 🔹 80% want fewer, more relevant ads Download now:

Fresh insights are available on how EU consumers view online ads, privacy &amp; the value exchange behind free digital services.

🔹 €212/month = avg. value of free online services
🔹 60% find 'pay or consent' fair when explained
🔹 80% want fewer, more relevant ads

Download now:
DoubleVerify (@doubleverify) 's Twitter Profile Photo

Wandrille Leroy, VP of Scibids AI was featured on the Leader Generation podcast by Mod Op to discuss how Scibids AI helps marketers stretch media budgets without spending more. 🎧 Listen: buff.ly/0ZPIq1P

Wandrille Leroy, VP of Scibids AI was featured on the Leader Generation podcast by <a href="/Mod_Op_/">Mod Op</a> to discuss how Scibids AI helps marketers stretch media budgets without spending more. 

🎧 Listen: buff.ly/0ZPIq1P
Didomi (@didomi_io) 's Twitter Profile Photo

We’re heading to New York for the IAB Tech Lab Summit 2025 🗽 Join us on June 4 as Joshua Revan, Director of Global Strategic Accounts, takes the stage at the IAB Tech Lab Summit 2025. visit 👉 iabtechlab.com/event/iab-tech… #DataPrivacy #NewYork

We’re heading to New York for the <a href="/IABTechLab/">IAB Tech Lab</a> Summit 2025 🗽

Join us on June 4 as Joshua Revan, Director of Global Strategic Accounts, takes the stage at the IAB Tech Lab Summit 2025.

visit 👉 iabtechlab.com/event/iab-tech…

#DataPrivacy #NewYork
IAB Spain (@iab_spain) 's Twitter Profile Photo

➡️¿Aún sin pase para asistir a la jornada “Pymes en la Era Digital: Estrategias para Impulsar la Competitividad”? 🕐¿Cuándo? 11 de junio a las 09:30h 👍¿Dónde? En la sede de CEOE (C/ Diego de León, 50 -Madrid).

➡️¿Aún sin pase para asistir a la jornada “Pymes en la Era Digital: Estrategias para Impulsar la Competitividad”? 🕐¿Cuándo? 11 de junio a las 09:30h

👍¿Dónde? En la sede de <a href="/CEOE_ES/">CEOE</a> (C/ Diego de León, 50 -Madrid).
IAB Europe (@iabeurope) 's Twitter Profile Photo

Raising Retail Media Standards: Our Certification Programme is now officially live. Retailers can apply for certification. Ad Tech partners are invited to join the beta test. Nectar360 & Albert Heijn are already in final testing stages. Join the Town Hall on 12th June, 15:00

Raising Retail Media Standards: Our Certification Programme is now officially live.

Retailers can apply for certification. Ad Tech partners are invited to join the beta test. Nectar360 &amp; Albert Heijn are already in final testing stages.

Join the Town Hall on 12th June, 15:00