
IAB Europe
@iabeurope
IAB Europe is the European-level association for the digital marketing and advertising ecosystem.
ID: 24153492
http://www.iabeurope.eu 13-03-2009 10:28:54
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8,8K Followers
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While the rise of live event programming has unlocked new opportunities, it also introduces new challenges. To address this Index Exchange has collaborated with #IABTechLab to develop LEAP (Live Event Ad Playbook)! Read more here: okt.to/oAFBWh


#IABTechLab CEO Anthony Katsur speaking today at IAB Europe’s #Interact2025 in Brussels where he dived into Trusted Server! Want to know more about Trusted Server? Get an exclusive update at #TechLabSummit on June 4 in NYC: okt.to/ZsaCvl#


🎥 LIVE NOW | Measurement in Digital Advertising: What’s Hot, What’s Not at #interact2025 We're wrapping up Interact 2025 with a sharp look at what’s really working in digital ad measurement—and what’s just noise. Hosted by Rachel Smith, CEO of ExchangeWire , this panel dives


.Chuck E. Cheese's Melissa McLeanas shares how the company is leveraging its iconic IP for the streaming era, what advertisers are excited about, & how they're becoming a modern entertainment platform — and a media partner to watch — on The Current Podcast: bit.ly/3F2UAC7



In a €118.9B ad market, creative is your edge. Our latest thought paper with TikTokComms reveals how brands can boost ROI by leading with lo-fi, local, and emotionally smart creative. Don’t just chase trends—build relevance. 📥 Download now → iabeurope.eu/knowledge_hub/…







We had a great time at IAB Europe's Interact event in Brussels last week. Rebecca Ackers, our VP, Commercial, UK—who has been newly appointed to IAB Europe’s Board of Directors as a corporate member director—joined an expert panel discussion on the next phase of connected TV






We’re heading to New York for the IAB Tech Lab Summit 2025 🗽 Join us on June 4 as Joshua Revan, Director of Global Strategic Accounts, takes the stage at the IAB Tech Lab Summit 2025. visit 👉 iabtechlab.com/event/iab-tech… #DataPrivacy #NewYork


