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Streaming is now mainstream and is the main way tv is consumed! Amazon Ads’s Maggie Zhang showed us how streaming CAN match the reach of linear tv, it’s NOT more expensive since reaching the right audience is more efficient, & it’s NOT just for branding but also performance!

Did you know that New Jersey has 12 lawyers focused on data privacy! New Jersey's Deputy Attorney General, Thomas Huynh, is shocked by the number of companies that haven’t updated their privacy policies (If yours is one of them it might be time to update!)

That’s a wrap on #TechLabSummit! Thank you to our sponsors Meta, The Trade Desk, YouTube, Amazon Ads, Mobian, OpenX, adops.com, Didomi, ID5, LG Ad Solutions, LiveRamp, Optable, and  VideoStorm!

Had a blast last night at the #TechLabSummit networking reception that was brought to us adops.com!

This week the Women of Tech Lab hosted a tea party in NYC 🫖 Thank you to all the lovely ladies who joined us!

Privacy rules are changing. Fast. If your team isn't equipped with the technical know-how, you're not future-proof, but don’t worry #IABTechLab’s Privacy Tech Workshop in NYC on June 24 will teach you to use the tools & become the expert you need to be: okt.to/lQdD9R

#IABTechLab CEO Anthony Katsur will be sitting down with WEI AI at LIONS | The Home of Creativity to outline the new compliance frontier, what brands must do now to build trust while staying competitive, the tools shaping the next era of content integrity, and more! okt.to/gaPGy0

Our latest member perspective by DIRECTV highlights the increasing popularity of having a tier of Free Ad-Supported Television (FAST) in today’s evolving digital landscape. This model allows users to access content or services ar a low barrier to entry: okt.to/zh3Kkc

#IABTechLab is excited to introduce the UniversalAdId to OM SDK! This enables the ACIF unique creative identifier for CTV and Linear Ads can be maintained throughout the ad lifecycle including measurement. Read more in latest blog by AdsWizz: okt.to/xLb0Te

One big question #IABTechLab has been asked since the release of Trusted Server is - Doesn’t Prebid Server already do all of this? And the short answer is no. Think of Trusted Server and Prebid Server as complementary components! Read more in latest blog: okt.to/r7xiOG

Privacy panic or privacy pro? Join #IABTechLab’s Privacy Tech Workshop on June 24 in NYC where we will teach you how to be fluent in privacy tech! The future of digital ads is being rewritten and if you’re not there, then you’re already behind: okt.to/9lhM5O

#IABTech CEO @AnthonyKatsur will be on panels LIONS | The Home of Creativity at with GumGum, McKinsey & Company, NBCUniversal, Freestar, WEI AI, OpenX & more where he will be discussing Tech Lab’s new initiatives including the LLM Content Ingest API and Trusted Server! okt.to/HbT0Ay

#IABTechLab is excited to have CEO @AnthonyKatsur featured on GumGum’s Scaling CTV panel at Cannes on June 16 where they will be discussing how creative innovation meets standardization!

Join #IABTechLab CEO @AnthonyKatsur this Wednesday at LIONS | The Home of Creativity where he will be speaking on NBCUniversal panel to explore how AD-ID enables a more unified approach to creative strategy! Register here: okt.to/dbvAru

Our next questions in the #TechLabAsks series is: In June 2025 what keeps you awake at night about the industry? Don't see your answer? Let us know in the comments!

The next #TechLabAsks question is live! In June 2025 what keeps you awake at night about the industry? Check out the poll at the top of our page! Don't see your answer? Let us know in the comments!

If you happen to see #IABTechLab CEO Anthony Katsur at Cannes, make sure to check out his custom Tech Lab T-shirt!

Join #IABTechLab’s SHaiLLEY (he/his highness) next week on July 2 at Exchange Wire’s ATS Singapore where he will be diving into our Trusted Server initiative!

Are you an Ad Ops Leader in Streaming and CTV? If so then you need to be at #IABTechLab’s Workshop on August 5! We’ll be discussing how you integrate standards into your Ad Ops workflow along with all practical tips and the info: bit.ly/3TkSbpK

Find out what’s the deal (ID) with curation at #IABTechLab webinar on August 13 with Hillary Slattery and Jounce Media’s Chris Kane to discuss one of ad tech’s hottest trends and how the Curation Framework provides standards & streamlines quality media! okt.to/tI1Vn4