IAB UK (@iabuk) 's Twitter Profile
IAB UK

@iabuk

Bringing the digital ad industry together to build a better future. Follow for latest news, events and research from the IAB and our members

ID: 17208434

calendar_today06-11-2008 09:45:15

24,24K Tweet

33,33K Followers

1,1K Following

IAB UK (@iabuk) 's Twitter Profile Photo

With #Paris2024 just around the corner, members of IAB UK's #DOOH Group share how marketers can elevate advertising efforts during major cultural moments via The Drum 🥁 Global @Hivestack i-media Next-Gen Media Yahoo Zenith thedrum.com/open-mic/beyon…

IAB UK (@iabuk) 's Twitter Profile Photo

The latest Advertising Association / WARC Expenditure Report shows 9.3% increase in advertising spend was due to stronger-than-expected online growth - learn more here 👉 iabuk.com/news-article/a… Ad Association WARC #online #advertising

The latest Advertising Association / WARC Expenditure Report shows 9.3% increase in advertising spend was due to stronger-than-expected online growth - learn more here 👉 iabuk.com/news-article/a… <a href="/ad_association/">Ad Association</a> <a href="/WARCEditors/">WARC</a> #online #advertising
IAB UK (@iabuk) 's Twitter Profile Photo

#IABDebrief 2024 speaker submissions are OPEN 📬 We’re back on Tuesday 19 November to hear from inspiring speakers about standout campaigns and impressive results - last year’s speakers included Boots, Uber & ASOS. Submit your session idea now 👉 iabuk.com/events-trainin…

#IABDebrief 2024 speaker submissions are OPEN 📬

We’re back on Tuesday 19 November to hear from inspiring speakers about standout campaigns and impressive results - last year’s speakers included Boots, Uber &amp; ASOS. Submit your session idea now 👉 iabuk.com/events-trainin…
IAB UK (@iabuk) 's Twitter Profile Photo

New research from Credos, the Advertising Association’s think tank, reveals a 10-point increase in the number of people who believe that advertising drives positive social change - Ad Association members can download the report in full for free ⬇ adassoc.org.uk/our-work/the-s…

IAB UK (@iabuk) 's Twitter Profile Photo

The 2025 cookie deadline on Chrome is no more - so what does it mean for your strategy? We’re hosting an exclusive virtual event this Wednesday, 31 July, 2-3pm, to hear from Google and get reactions, advice and plans from industry leaders. Book now 👉 iabuk.com/events-trainin…

The 2025 cookie deadline on Chrome is no more - so what does it mean for your strategy? 

We’re hosting an exclusive virtual event this Wednesday, 31 July, 2-3pm, to hear from <a href="/Google/">Google</a> and get reactions, advice and plans from industry leaders. Book now 👉 iabuk.com/events-trainin…
IAB UK (@iabuk) 's Twitter Profile Photo

We asked members of IAB UK's Search Group to explain why paid search is so important for the success of travel brands over the summer months via The Drum 🌞 dentsu, MG OMD, Microsoft Advertising & Havas Media UK thedrum.com/opinion/2024/0…

IAB UK (@iabuk) 's Twitter Profile Photo

The cookie curveball: what's next? We're hosting a virtual event exclusively for IAB UK members to hear from leaders from across the industry about the shift from a no to a low cookie ecosystem 🖥 Join us tomorrow, Wednesday, 31 July, 2-3pm - book now 🎟 iabuk.com/events-trainin…

The cookie curveball: what's next? We're hosting a virtual event exclusively for <a href="/IABUK/">IAB UK</a> members to hear from leaders from across the industry about the shift from a no to a low cookie ecosystem 🖥

Join us tomorrow, Wednesday, 31 July, 2-3pm - book now 🎟 iabuk.com/events-trainin…
IAB UK (@iabuk) 's Twitter Profile Photo

🚨 2-3pm today - The cookie curveball: what's next? IAB UK members can register for free here 👉 iabuk.com/events-trainin…

IAB UK (@iabuk) 's Twitter Profile Photo

#IABDebrief 2024 speaker submissions are open! We’re back on Tuesday 19 November ready to hear groundbreaking strategies for using digital channels that challenge the norm, achieve outstanding results & spark joy. Got an idea? We want to hear it! 👉 iabuk.com/events-trainin…

#IABDebrief 2024 speaker submissions are open!

We’re back on Tuesday 19 November ready to hear groundbreaking strategies for using digital channels that challenge the norm, achieve outstanding results &amp; spark joy. Got an idea? We want to hear it! 👉 iabuk.com/events-trainin…
IAB UK (@iabuk) 's Twitter Profile Photo

Following Google's announcement that it plans to remove the third-party cookie deadline and pursue a new path for #PrivacySandbox, the Competition & Markets Authority has invited views from the industry on the revised approach. Deadline is Mon 12 August - find out more here 🔀 iabuk.com/news-article/i…

Following <a href="/Google/">Google</a>'s announcement that it plans to remove the third-party cookie deadline and pursue a new path for #PrivacySandbox, the <a href="/CMAgovUK/">Competition & Markets Authority</a> has invited views from the industry on the revised approach. Deadline is Mon 12 August - find out more here 🔀 iabuk.com/news-article/i…
IAB UK (@iabuk) 's Twitter Profile Photo

What a summer of sport it's been so far ☀️ We asked IAB UK members to share insights into how brands can leverage live sports via The Drum 🏌️ Contributions from LiveScore, Footballco, Hearst UK & LADbible Group 👉 thedrum.com/open-mic/how-m…

IAB UK (@iabuk) 's Twitter Profile Photo

New report from the Ad Association 👉 ‘Advertising and AI: Showcasing Applications and Responsible Use’. It looks at the issues and practicality of AI adoption within advertising and also includes case studies from some well-known brands. Download here 🔗 bit.ly/aitaskforcerep…

New report from the <a href="/ad_association/">Ad Association</a> 👉 ‘Advertising and AI: Showcasing Applications and Responsible Use’. It looks at the issues and practicality of AI adoption within advertising and also includes case studies from some well-known brands. Download here 🔗 bit.ly/aitaskforcerep…
IAB UK (@iabuk) 's Twitter Profile Photo

Our Sustainability FAQs share the brilliant work our members are doing to reduce carbon emissions 🌎 Transparent, accountable & collaborative - explore what they're doing & how you can get involved: iabuk.com/environmental-… #digital #ads #sustainability #climatechange

Our Sustainability FAQs share the brilliant work our members are doing to reduce carbon emissions 🌎 Transparent, accountable &amp; collaborative - explore what they're doing &amp; how you can get involved: iabuk.com/environmental-… #digital #ads #sustainability #climatechange
IAB UK (@iabuk) 's Twitter Profile Photo

July's Joy of Digital Award goes to…. Cadbury ✨ Our Chief Digital Cheerleader, Joy, loved the throwback to yesteryear while bringing it bang up to date with the smart & fun use of #AI. Congrats Cadbury UK, VCCP & Bernadette on the win - more here 👉 iabuk.com/news-article/j…

July's Joy of Digital Award goes to…. Cadbury ✨

Our Chief Digital Cheerleader, Joy, loved the throwback to yesteryear while bringing it bang up to date with the smart &amp; fun use of #AI. Congrats <a href="/CadburyUK/">Cadbury UK</a>, <a href="/VCCP/">VCCP</a> &amp; Bernadette on the win - more here 👉 iabuk.com/news-article/j…
IAB UK (@iabuk) 's Twitter Profile Photo

With a new government in place our Public Affairs Lead, Gareth Lyon, breaks down what IAB UK members can expect from the #LabourGovernment and how we’re engaging with the record number of new #MPs elected 👉 iabuk.com/news-article/a…

With a new government in place our Public Affairs Lead, Gareth Lyon, breaks down what <a href="/IABUK/">IAB UK</a> members can expect from the #LabourGovernment and how we’re engaging with the record number of new #MPs elected 👉 iabuk.com/news-article/a…
IAB UK (@iabuk) 's Twitter Profile Photo

New on the IAB Member Vault 🗝️ On Device look at the magic of cross-media plans 🪄 AdsWizz take a deep dive into audio advertising 🎙️ i-media on leading the privacy-first, digital revolution 🔏 Find them all here 🔗 iabuk.com/member-content

New on the IAB Member Vault 🗝️

<a href="/ondevice/">On Device</a> look at the magic of cross-media plans 🪄

<a href="/adswizz/">AdsWizz</a> take a deep dive into audio advertising 🎙️

<a href="/imediaOOH/">i-media</a> on leading the privacy-first, digital revolution 🔏

Find them all here 🔗 iabuk.com/member-content
IAB UK (@iabuk) 's Twitter Profile Photo

We’ve introduced a new AI course to our training hub which looks at how to get the most out of #artificialintelligence, how it can empower creativity, how AI helps marketers make sense of the open internet & much more 🌐 Get started now 👉 iabuk.com/training #AI #Digital

Marketing Week (@marketingweeked) 's Twitter Profile Photo

Find the ‘winning combination’: How brands are adjusting following Google’s cookie U-turn When Google rethought ditching third-party cookies last week emotions were mixed, but for brands like Boots, Pearson & Symprove objectives are much the same. ow.ly/8Zbr50SPPQk