
IAB UK
@iabuk
Bringing the digital ad industry together to build a better future. Follow for latest news, events and research from the IAB and our members
ID: 17208434
06-11-2008 09:45:15
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We asked members of IAB UK's Search Group to explain why paid search is so important for the success of travel brands over the summer months via The Drum 🌞 dentsu, MG OMD, Microsoft Advertising & Havas Media UK thedrum.com/opinion/2024/0…




Following Google's announcement that it plans to remove the third-party cookie deadline and pursue a new path for #PrivacySandbox, the Competition & Markets Authority has invited views from the industry on the revised approach. Deadline is Mon 12 August - find out more here 🔀 iabuk.com/news-article/i…


What a summer of sport it's been so far ☀️ We asked IAB UK members to share insights into how brands can leverage live sports via The Drum 🏌️ Contributions from LiveScore, Footballco, Hearst UK & LADbible Group 👉 thedrum.com/open-mic/how-m…

New report from the Ad Association 👉 ‘Advertising and AI: Showcasing Applications and Responsible Use’. It looks at the issues and practicality of AI adoption within advertising and also includes case studies from some well-known brands. Download here 🔗 bit.ly/aitaskforcerep…






