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A new study by Michael Haenlein and Andrew Jack discusses measuring the long-term impact of business school research on academia, teaching, society and decision makers. doi.org/10.1016/j.ijre… #BusinessSchool #LongTermImpact

In a recent paper, Elmor et al. study environmental sustainability and show that most consumers overlook environmental sustainability in purchase decisions. doi.org/10.1016/j.ijre… #Sustainability #ConsumerDecisionMaking

The creator economy's relationship with social media is complex. Join Gabriella Mirabelli for a discussion with Dr. Alexander Bleier on the ongoing interplay between creators, platforms, and advertisers. upnextpodcast.com/episodes/342 #CreatorEconomy #ContentCreation

Oops! Sorry, my bad: A new study by Kerbel et al. shows that companies can improve company evaluations by apologizing for trivial mistakes in their direct email marketing. doi.org/10.1016/j.ijre… #CustomerEvaluations #EmailMarketing

Companies disclosing fair wages for workers can boost consumer preference! A recent study by Stich et al. shows that fair compensation drives higher expectations of quality and guilt-free purchases. doi.org/10.1016/j.ijre… #WageTransparency #ConsumerPreferences #FairCompensation

The creator economy has given rise to a new type of entrepreneur: the creatrepreneurs. Join Gabriella Mirabelli for a talk with Simone Wies and Alexander Edeling on these creatrepreneurs. doi.org/10.1016/j.ijre… #CreatorEconomy #ContentCreators #Influencers

The creator economy has given rise to a new type of entrepreneur: the creatrepreneurs. Join Gabriella Mirabelli for a talk with Simone Wies and Alexander Edeling on these creatrepreneurs. upnextpodcast.com/episodes/345 #CreatorEconomy #ContentCreators #Influencers

A new study by Hanneke et al. shows how blockchain data provides unprecedented transparency into customer spending habits, challenging traditional assumptions about customer value. doi.org/10.1016/j.ijre… #BlockChain #NonFungibleTokenSales

A new study by Hung et al. explores player co-creation dynamics on a gaming platform and introduces a framework linking platform capabilities with player-driven orchestration actions and pursuit of diverse objectives. doi.org/10.1016/j.ijre… #GameDevelopers #CoCreation

Luxury branding and the creator economy: Join Gabriella Mirabelli for a talk with Emanuela Prandelli on the role of content creators and the challenges luxury brands face when engaging with them. upnextpodcast.com/episodes/349 doi.org/10.1016/j.ijre… #LuxuryBrands #ContentCreators

Influencer marketing: Join Gabriella Mirabelli for a talk with Dr. Johanna Gollnhofer on "creator's dilemma," the tension between maintaining authenticity and making money as a content creator. upnextpodcast.com/episodes/353 doi.org/10.1016/j.ijre… #InfluencerMarketing #ContentCreators

A recent study by Wang et al. explores the impact of face presence in user generated videos (UGVs) on consumer engagement and provides insights into how, when and who might benefit. doi.org/10.1016/j.ijre… #FacePresence #UserGeneratedVideos #Engagement

Not all AI is created equal: Join Gabriella Mirabelli for a talk with Dr. Ana Valenzuela for a discussion on a meta-analysis of consumer responses to artificial intelligence (AI). upnextpodcast.com/episodes/357 doi.org/10.1016/j.ijre… #ArtificialIntelligence #MetaAnalysis

Can generative AI create superhuman visual marketing content? Join Gabriella Mirabelli for a talk with Dr. Jochen Hartmann on the evolving landscape of generative AI in marketing & advertising. upnextpodcast.com/episodes/361 doi.org/10.1016/j.ijre… #GenerativeAI #MarketingEffectiveness

2025 Steenkamp Long Term Award Nominees: linkedin.com/feed/update/ur…

2024 IJRM Best Paper Award nominees. linkedin.com/feed/update/ur…

𝐈𝐉𝐑𝐌 2024 𝐁𝐞𝐬𝐭 𝐏𝐚𝐩𝐞𝐫 𝐀𝐰𝐚𝐫𝐝 𝐖𝐢𝐧𝐧𝐞𝐫𝐬 The European Marketing Academy (EMAC) and the International Journal of Research in Marketing (IJRM) are pleased to announce the winners of the 2024 IJRM Best Paper Award linkedin.com/feed/update/ur…

2025 𝐄𝐌𝐀𝐂-𝐈𝐉𝐑𝐌 𝐉𝐚𝐧-𝐁𝐞𝐧𝐞𝐝𝐢𝐜𝐭 𝐒𝐭𝐞𝐞𝐧𝐤𝐚𝐦𝐩 𝐀𝐰𝐚𝐫𝐝 𝐟𝐨𝐫 𝐋𝐨𝐧𝐠-𝐓𝐞𝐫𝐦 𝐈𝐦𝐩𝐚𝐜𝐭 𝐖𝐢𝐧𝐧𝐞𝐫𝐬 EMAC & IJRM are pleased to announce the winner of the 2025 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact. linkedin.com/feed/update/ur…

2025 𝐎𝐮𝐭𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐈𝐉𝐑𝐌 𝐀𝐫𝐞𝐚 𝐄𝐝𝐢𝐭𝐨𝐫𝐬 𝐚𝐧𝐝 𝐄𝐝𝐢𝐭𝐨𝐫𝐢𝐚𝐥 𝐑𝐞𝐯𝐢𝐞𝐰 𝐁𝐨𝐚𝐫𝐝 𝐌𝐞𝐦𝐛𝐞𝐫𝐬 linkedin.com/feed/update/ur…

When waiting makes sense: Join Gabriella Mirabelli for a talk with Dr. Adrian Palmer for a discussion on the anticipation effect. upnextpodcast.com/episodes/366 doi.org/10.1016/j.ijre… #AnticipationEffect #CustomerSatisfaction #AttitudeChange