
INMA
@inmaorg
International News Media Association (INMA) is the leading provider of global best practices to grow revenue + audience of news media companies across platforms
ID: 17868715
http://www.inma.org 04-12-2008 14:40:58
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Fresh off the stage of the #INMA2025 in New York, INMA’s six initiative leads sat down in a small room in Manhattan to discuss the big industry topics surfaced during the week. Hear The Debrief: ow.ly/3eC150W1tOa Jodie Hopperton Grzegorz Piechota @amalienash @sverma__ Gabriel Dorosz


During #INMA2025, AI was by far the most-discussed topic. Here is a look at the use cases, thoughts from news leaders, and an unsettling question from INMA Researcher-in-Residence Grzegorz Piechota. ow.ly/5RL350W1uw7




.Condé Nast is transforming its iconic brands like Vogue into direct shopping destination, Patrick Gray, executive director of commerce, said at #INMA2025. ow.ly/cCIj50W2jXP

The most recent INMA report took a deep dive into how 14 newsrooms are evolving. Report author Amalie Nash shared some of the key findings from that report before introducing presentations from the two of the newsrooms involved in the report. ow.ly/rw5250W2jZJ



Even as the media landscape evolves rapidly, The New York Times’ core mission — to deliver high-quality, trusted news — is non-negotiable, Tusar Barik, senior vice president of marketing, said at #INMA2025. ow.ly/flFK50W3lxR


During a recent Webinar, Kristin Kornberg, Aftenposten’s head of insight and content development, shared how the company began re-evaluating its measurement of journalistic success and created a new approach for attracting users. ow.ly/cF4L50W3lCx


At #INMA2025, @EmmaTuckerwsj and Sherry Weiss of The Wall Street Journal shared how they have worked to overhauled the company’s approach to grow subscriptions and build loyalty by becoming relentlessly audience-focused. ow.ly/3oI450W3lHR


During #INMA2025, INMA members heard from Colm Murphy, global head of consumer brand marketing at Bloomberg Media, about how the organisation is evolving its revenue models while staying true to its journalistic mission. Colm Murphy ow.ly/25r950W3lN9









.Irish Examiner worked with Cork Simon Community Community to create a campaign inviting readers to leave a monetary gift in their will to help support homeless communities. ow.ly/avFS50W5ge2
