Our team at IPE wishes you a Happy Easter! #IPE25 #Easter2025

Our team at IPE wishes you a Happy International Workers' Day. #Workersday #UnlockingVotingPotential

Social media is not optional — it’s essential. Join us every Tuesday from 13 May for the Social Media in Political Campaigns series, to explore how various platforms are reshaping political campaigns. #UnlockingVotingPotential

Happy Mother's Day! Our team at IPE extend our heartfelt gratitude to all mothers! #MothersDay

Facebook provides advanced campaign tools for enhanced voter reach and strategic decision-making. However, its use also presents critical risks related to misinformation, data privacy, and echo chambers. #UnlockingVotingPotential #socialmedia #facebook

WhatsApp offers strategic advantages for building influence. However, like any tool, it comes with limitations — including rapid content turnover, vulnerability to misinformation, and multiple security risks. #UnlockingVotingPotential #SocialMedia

Happy Africa Day 🙏🏾. This Africa Day, we stand in solidarity with the continent - celebrating its diversity, resilience, and global impact. #AfricaDay

Meeting digital audiences where they are can make or break your campaign. Instagram alone won’t win the vote — but with the right strategy, it can connect, persuade, and mobilise youth voters. #UnlockingVotingPotential #socialmedia

X thrives on immediacy. It’s where real-time updates meet thought leadership and public sentiment. When used strategically, it can fuel advocacy and amplify real-time trends. But it’s not without pitfalls: misinformation spreads fast & toxicity can erode engagement.

TikTok is a high-speed ecosystem of influence — a good tool for educating, mobilising, and humanising your campaign. A well-crafted TikTok strategy can amplify your message and energise your campaign.

From guiding young minds to serving as pillars of support in society, fathers continue to play a vital role in building future leaders. Happy Father’s Day! #FathersDay

As we commemorate the 2025 International Day of the African Child, we urge policy actors to reflect on their commitments and chart a forward-looking agenda that prioritises children. #DayOfTheAfricanChild #DAC2025

YouTube is the 2nd-largest search engine and a powerful political tool. Smart campaigns use it for policy explainers, voter education, live streams & more. It takes time, consistency & strategy — and works best as part of a broader social media toolkit. #UnlockingVotingPotential

Artificial Intelligence (AI) is reshaping modern elections — from voter targeting to managing electoral systems. At IPE, we recognise its strategic utility while cautioning against its unchecked deployment. #AI #elections #politics

LinkedIn isn’t just for networking its a growing hub for political strategy. Politicians & parties can use it to: - Promote events & campaigns - Share policy positions - Announce milestones 🔑 It works best when layered into a broader digital strategy #UnlockingVotingPotential

Big Data in Kenya’s Elections: Lessons from 2013 and 2017 🔍 The use of big data is reshaping how campaigns are run. ⚠️ Without ethical grounding, it risks deepening divides. #Kenya #BigData #SocialMedia #elections

🗳️ Big data shaped Nigeria’s 2015 campaigns — but not without controversy. 🚩 It mobilised voters — but also allegedly manipulated them, fuelling fear and division. ❗Without ethics, data becomes a weapon. #data #politics #campaigns

Today, we commemorate Nelson Mandela’s legacy — a timeless reminder of the power of courage, compassion, and commitment to justice. #NelsonMandela #MandelaDay2025