An excerpt from ‘Atypical: Five Strategy Rules for a New World’, by Prateek Raj. scroll.in/article/1079135 "Humans, having experienced something in full, have the privilege of a more complete form of knowledge, which computers do not. Philosopher John Searle’s “Chinese Room”

"Leadership is not a position at the top, to be attained one day. It is an everyday mindset." An excerpt on "Himalayan mindset" in Mint from Prateek Raj's book Atypical. Westland Books Indiahikes

#Bengaluru ! Come and meet Prateek Raj at these bookstores and get your copies of Atypical signed. Happening tomorrow!

Drawing on case studies and historical economic data, Prateek Raj’s Atypical argues against the prevalent crony capitalism and how we can rethink our existing corporate strategies. Available at all major bookstores and online. Inclusive Markets Lab

#Bengaluru ! This Thursday we are launching Prateek Raj’s Atypical with our Pratilipi CEO Ranjeet Pratap Singh and Shalini Umachandran with a discussion around what good companies can do in a volatile world. Happening at Bangalore International Centre. Join us!

Last week, we had the #Bengaluru release of Prateek Raj’s Atypical with Ranjeet Pratap Singh and Shalini Umachandran at Bangalore International Centre where we discussed the need to rethink business strategies as we witness the prevalent rise of crony capitalism. Here are some pictures from the engaging evening!

NEW: A future of business may be businesses owned by charities. Read an excerpt from "Atypical: Five Strategy Rules for a New World" by Prateek Raj (Inclusive Markets Lab), published by Westland Books. promarket.org/2025/03/24/the…

A new trilateral funding call invites @UCL academics to collaborate with AIIMS, New Delhi 🇮🇳 and IIT Delhi on research into affordable, accessible medical technologies. This is an opportunity to build deep, long-term partnerships. Up to £20,000 available. 🔗bit.ly/41OYze1

'Toyota workers are empowered to be hands-on problem solvers. It comes from management’s trust' Read this excerpt from Prateek Raj's 'Atypical', a Westland Books publication ThePrint #PageTurner theprint.in/pageturner/exc…

In a new podcast for IIM Bangalore, Prateek Raj unpacked themes of his book Atypical: Five Strategy Rules for a new world. Available on YouTube: youtu.be/H1_qyvdsIbQ?si… Westland Books

Listen to UCL Prof. Prateek Raj talk about his book Atypical and what good companies can do in a volatile world, in a new podcast for IIM Bangalore. youtube.com/watch?v=H1_qyv…

The Hindu businessline reviewed Atypical calling it “a manifesto for building humane, resilient and future-ready organisations” challenging “the foundational assumptions of traditional strategy… from a mindset of efficiency to a mindset of immersion.” thehindubusinessline.com/books/atypical…

‘Atypical is more than a strategy book — it’s a manifesto for building organisations that are humane, resilient, and future-ready.‘ Read businessline’s review of Prateek Raj’s Atypical here: thehindubusinessline.com/books/atypical…

#Delhi ! Meet Prateek Raj and get your copies of Atypical signed at Bahrisons Bookseller, Midland The Book Shop ™, Midland The BookShop and Kunzum. Happening this Friday!

Outliers are often ignored as anecdotes, ironically in the name of rigour. But they are often the first to detect fringe disruptions. Prateek Raj presented the method of Atypical Testing at 7th BRICS Symposium at Fudan University (27 June 2025). drive.google.com/file/d/1qD2sj1…

Based on a grant to study the 2019 Kumbh Mela, a new study develops a model that highlights the importance of role ambiguity and slack in the success of large-scale missions like the Kumbh Mela. Presented at UCL (2024), IITK (2025), and ICA, Manipal (2025) drive.google.com/file/d/11BNUQR…

In a new working paper Francis Kim and Prateek Raj and study how historical marriage alliances in South Korea among elites change with institutional change. Read more: chicagobooth.edu/-/media/resear…

India-UCL Collaborations: Why AIIMS, IIT Delhi, and IISc Are Key to Future Healthcare & Med-Tech Research UCL’s strategic partnerships with India’s top institutions—#AIIMS, #IITDelhi, and #IIScBangalore—are shaping the future of healthcare and med-tech. With strong expertise in

The Global Business and Health podcast from @UCL_GBSH is here 🎙️ Ep1: Dr Prateek Raj talks with Prof Nora Colton on building a new discipline at the crossroads of business & health 🌍 🎧 Listen: share.transistor.fm/s/af1b6e57 #UCLGBSHPodcast

Prateek Raj broke down his five rules from his new book Atypical: Five Strategy Rules for a New World. He highlights empathy, relationship building, innovation, and the exploration of atypical sources as the keys to successful leadership in an evolving world.