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Today’s markets are not for the faint of heart. As advisors work to protect gains while keeping clients invested—in the face of trade wars, inflation, and fears of an economic slowdown—ETFs like #ZMAY, #BALT and #SFLR are designed to provide known levels of risk management with

Live from the New York Stock Exchange! Director of Product Strategy, Andrew Nelson, CFA, joined NYSE 🏛 TV live to discuss the recent debut of Innovator’s Daily PutWrite ETF (SPUT) on the NYSE Arca. He spoke to the Fund’s distinct approach to generating growth & income through

“We think it is incredibly important for investors to prepare their portfolios for maximum flexibility. Nobody knows the endgame when it comes to tariffs, I’d venture to say not even the president himself knows the end outcome,” Innovator ETFs' Tim Urbanowicz says.

Chief Investment Strategist, Tim Urbanowicz, CFA, recently joined Yahoo Finance to discuss why portfolio flexibility is critical in today’s uncertain market. Tim highlighted the importance of focusing on resilient stocks and incorporating risk-managed strategies such as

Traditional low-risk, safe-haven allocations may be falling short of investor needs in this volatile market. Investors are searching for protection without sacrificing the opportunity to grow their wealth. Today, Innovator is launching #BFRZ, its Equity Managed 100 Buffer ETF™,

Tune in live to Yahoo Finance tomorrow as our very own Chief Investment Strategist, Tim Urbanowicz, CFA, makes his debut as a guest co-host! Tim will join Mady Mills on ‘Catalysts’ in the 10am ET hour to cover the biggest stories shaping markets and what it all could mean

At Innovator, we are committed to helping investors navigate uncertain markets with greater confidence. Launched on May 13th, the Innovator Equity Managed 100 Buffer ETF™ (BFRZ) is designed to provide investors a single ticker solution for risk management with 100% downside

How have advisers positioned their portfolios to participate in equity market upside while hedging against mounting left-tail risks in 2025? Innovator's Chief Investment Officer, Graham Day, CFA, sat down to discuss Innovator's industry-exclusive suite of Managed Floor ETFs®.

Burke Ashenden, VP of Capital Markets & Institutional Strategy, joined industry leaders at the Global EQD Forum last week to discuss the next chapter in the Buffer ETFs™ ecosystem. Held annually, Global EQD convenes the world’s leading minds in cross-asset derivatives and

In today’s uncertain market, we believe that managing downside risk while staying invested remains a prudent path forward. Today, Innovator expanded the world's first and largest suite of 100% Buffer ETFs™ with the launch of #ZJUN, designed to provide 100% downside protection*

Looking for an income approach to complement your covered call strategy? Look no further. SPUT is built to generate meaningful income through the daily sale of put options, while also pursuing capital appreciation potential with a smoother ride. Click here to learn more about

How can investors navigate the future of investing? Join us for a webinar where we’ll dive into why institutions like the University of Connecticut's endowment are replacing hedge funds with Buffer ETFs™ to simplify risk management while reducing costs. Additionally, find out

Policy uncertainty dominated markets in the first half of 2025, with headlines around tariffs, tax cuts, and fiscal stimulus creating major noise for investors. As we move into the second half, we believe much of that uncertainty has peaked, with fewer legislative catalysts

🔔 It’s always an honor to ring the closing bell at the Cboe! We marked another milestone in Innovator’s mission to modernize portfolio construction by celebrating three years of our Balanced Alternative and Controlled Growth Model Portfolios. From Buffer ETFs™ to Dual

Graham Day, CFA, Innovator’s EVP, Chief Investment Officer, joined Scarlet Fu and Eric Balchunas on Bloomberg's ETF IQ to highlight Innovator’s Dual Directional Buffer ETFs™—ETFs with the potential to provide positive returns in both up and down markets. Graham explained how