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Study up on the journalists and platforms that regularly post news items about subjects within your industry. They can be valuable resources when you pitch your own ideas about stories, but make sure your ideas are both topical and industry-specific. Interdependence.com

Don’t be afraid to admit that you don’t know everything – a #PR partner will help you fill in any knowledge gaps that could sabotage your strategy. Look for a consultant that not only has intimate knowledge of your industry, but a belief in the services your business provides.

Earned media is best, but a strategic paid media approach gives brands greater messaging control and flexibility. #PR Interdependence.com

Have you diversified your communications channels? For effective #PR, you need alternative media solutions. Interdependence.com

Info tribalism has reduced confidence in traditional media. Demonstrate industry authority, win public trust. #SubjectMatterExpert interdependence.com

Do you have a strong earned media strategy? Having a solid PR team behind your brand could mean the difference between having a narrative and voice you control, and having a brand whose story is entirely composed by the public. Interdependence.com

While earned media is the gold standard of PR, having solid paid media solutions will help create strong communications channels for building your brand narrative and spreading your message. Visit Interdependence.com for more information.

Do you have an influencer strategy? Micro-influencer input is one of the most important tools for successful public engagement. For more PR solutions, visit interdependence.com

Data is critical to launching an effective PR strategy. Not only will it give you the ability to accurately predict behaviors and trends, it will help identify potential PR obstacles and even mitigate crises. Visit Interdependence.com

Influencer marketing and outreach is only effective when you have a systematic, strategic approach. Paying bloggers to promote your brand won’t the yield significant, long-term results without a carefully constructed PR campaign. Learn more here: Interdependence.com

Expanding media can offer golden opportunities for your brand’s #PR management strategy. By artfully integrating channels like the LinkedIn Publishing Platform into your communications solutions, you can begin a meaningful dialogue with the public. Interdependence.com

Validation from micro-influencers and earned media coverage is instrumental to creating public confidence in your brand. #PR Interdependence.com

Know how to optimize paid media coverage? It can be an effective tool when integrated into a comprehensive #PR strategy. interdependence.com

Press releases are essential components of a good PR strategy, but only if they’re relevant to the news cycle or legitimately reveal significant upcoming events or actions. Interdependence.com

Consistency is key to effective #PR – don’t launch campaigns only when crises looms. Perform regular outreach through social channels. Interdependence.com

Who is your audience? Don’t attempt a #PR campaign without first identifying your target audience and refining your brand message. Interdepdendence.com

How do you communicate with your public? Humor? Authority? Warmth? Knowing your audience’s voice is essential to effective #PR messaging. Interdependence.com