The kitchen is back in! In Cozying Up to Value, Ipsos' Jenny Thompson shares how brands and retailers can help value-conscious shoppers save time and money as the shift to cooking at home increases. Take a look. ipsos.com/en-ca/food-tho…

We’re excited to announce that Ipsos’ Mauricio Vieira will be taking part in a panel discussion sharing macro consumer trends that are impacting coffee consumption, and in particular, calculated value and functional wellness. See you there! ipsos.com/en-ca/coffee-a…

The most significant and disruptive market opportunities are not found in the mainstream but at the fringes of society. By investigating what we call the EDGE, we can wager on where to focus and how to allocate resources with increased confidence. ipsos.com/en-ca/next-big…

Ahead of the delivery of the federal budget by Finance Minister François-Philippe Champagne, Canadians have outlined their priorities for the budget in a new Ipsos poll conducted exclusively for Global News. Take a look. ipsos.com/en-ca/canadian…

Canadians have expressed their frustrations with the country’s budget deficit: 69% report that it is important for the government to maintain a balanced budget without running a deficit. ipsos.com/en-ca/canadian…

Inflation, tariffs, and federal policies cited as top factors driving higher living costs. Access our detailed survey here. ipsos.com/en-ca/61-canad…

When it comes to Canadian companies that develop key natural resources such as oil and gas, forestry and mining, a new poll finds that 64% of Canadians believe the federal government should ensure foreign buyers are not able to purchase these companies. ipsos.com/en-ca/64-canad…

In today's disruption, clarity comes from knowing what’s shifting and what’s enduring. That's why Ipsos Global Trends explores how people around the world — and here in Canada — are thinking, feeling, and behaving, and what it means for you. ipsos.com/en-ca/ipsos-gl…

The Essentials tracker October 2025 infographic explores the purchasing trends of parents compared to non-parents, whether for essentials or major purchases. Take a look. ipsos.com/en-ca/market-e…

Just over half of people in Canada predict the Canadian economy will worsen in 2026. Check out the new 2025 IG Wealth Management Financial Confidence Index ipsos.com/en-ca/2025-ig-…

A majority (53%) of parents of 13-24 year olds are feeling negatively about their children’s financial future. Additionally, 71% say that stress about their own finances, and that of their children’s financial future, is affecting their wellbeing. ipsos.com/en-ca/canadian…

CreativeSpark | Sustainability | Food & Bev Trends | EDGE Opportunities... are just some of the topics we explore in our newsletter featuring recent #political #polling, #research #data, #insights and thought leadership, as well event notifications. #MRX info.ipsos.com/v/Mjk3LUNYSi03…

Here are 7 Ipsos Sustainability Truths, along with a link to our paper highlighting a strategic, 3-step approach to connecting these principles to driving business growth. ipsos.com/en-ca/obligati… Don't miss checking out our detailed infographics too!

While confidence grows with age, many Canadians still struggle to talk about money. Two-thirds of women over 55 say those conversations feel too personal, and nearly half aren’t sure where to turn for trusted financial guidance. ipsos.com/en-ca/women-wa…

Generation Z and Millennials are influencing the future of investing. Understand this topic further by subscribing to the Ipsos Online Investors study. To learn more, let's connect! ipsos.com/sites/default/…

The 7th edition of the Ipsos Health Service Report is now out, and along with its regular check up on Canadians’ attitudes and perceptions on the healthcare system and its challenges, we also examine vaccination support, and awareness of GLP-1 drugs 👉 ow.ly/LINI50XnPkJ

The middle class has been squeezed by unprecedented challenges, from pandemics and climate change to a cost-of-living crisis and geopolitical tensions. Hear more about the evolving definition of middle class across different cultures and economies. ipsos.com/en-ca/KEYSwebi…

Ipsos uncovers how generations, countries, and lived experience shape whether 1975 or 2025 feels like the better time to be born. The story spans safety, the environment, happiness, education, and it’s more nuanced than you might expect. ipsos.com/en-ca/is-life-…

Ipsos has been named by Greenbook as the world’s No. 1 Most Innovative Insights & Analytics Company for the third year running. The 2025 GRIT Business & Innovation Report also identified Ipsos as top-ranked full-service supplier and qualitative supplier. ipsos.com/en-ca/ipsos-ag…

Ipsos’ Dynamic Demand Compass doesn't just map current demand spaces; it foresees future consumer trends, empowering businesses to craft growth strategies in market positioning, branding, and innovation. Take a look! ipsos.com/en-ca/dynamic-…