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Online peep-to-peer gaming offers a fertile ground to test social influence effects, particulalry those from anonymous peers. In a forthcoming paper in Journal of Consumer Research, Sarang Sunder and his colleagues investigate this effect. Indiana University Kelley School of Business IU Bloomington tinyurl.com/yr8ftx3n

Choose Journal of Consumer Research for your consumer behaviour research! A leading journal in the field, the Journal of Consumer Research offers a simple submission process and support from a renowned editorial board. Explore the scope of the journal and submit today: oxford.ly/438SMAU

JCR will hold two Zoom sessions with authors and reviewers, to discuss the new Brief Commentary and Registered Report formats, on March 11th, at 11 am EST and 10 pm EST. Please join us if you are interested in either format! See signup info here: consumerresearcher.com/more-options-f…

Statement on academic freedom, diversity, equity and inclusion at the Journal of Consumer Research: consumerresearcher.com/academic-freed…

Honored to receive the 2024 Indiana University Kelley School of Business Research Award for my JCR article. Wrapping up the academic year on a high note. Kelley School of Business, Department of Marketing IU Bloomington Journal of Consumer Research