João Wengorovius (@jwengorovius) 's Twitter Profile
João Wengorovius

@jwengorovius

Author of "We, Chefs" • CEO of W&B/Brand Strategy Advisory •

ID: 271521239

linkhttp://www.wechefsbook.com calendar_today24-03-2011 17:40:45

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304 Followers

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João Wengorovius (@jwengorovius) 's Twitter Profile Photo

AI is an opportunity for creative industries, says Bertelsmann boss via Financial Times “If it’s your content, for which you own the copyright, and then you use it to train the software, you can in theory generate content like never before.” on.ft.com/43igyri

richard shotton (@rshotton) 's Twitter Profile Photo

What people are willing to pay for your product depends on what they're comparing it to If you can shift the mental comparison set of your brand, you can shift the willingness to pay by orders of magnitude This ad from Bell Helmets does it brilliantly (Eg from Perfect Pitch)

What people are willing to pay for your product depends on what they're comparing it to

If you can shift the mental comparison set of your brand, you can shift the willingness to pay by orders of magnitude

This ad from Bell Helmets does it brilliantly  (Eg from Perfect Pitch)
ArtReview_ (@artreview_) 's Twitter Profile Photo

John Berger and Arundhati Roy: Literature is the art of smuggling out the stories of others who can’t be heard or whom no one wants to hear artreview.com/storytellers-w…

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“It is also a profound change in societies that have long regarded images, video and audio as close to ironclad proof that something is real.”

João Wengorovius (@jwengorovius) 's Twitter Profile Photo

via ⁦New York Times Opinion⁩ “Its (Barbie) ubiquitous marketing campaign cost an estimated $150 million, more than its $145 million production budget.” nytimes.com/2024/01/23/opi…

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“Behind the neuroses and the perfectionism associated with “cheffiness” are people looking to nurture and connect.” The Taste of Things and our growing hunger for food on screen via Financial Times on.ft.com/42wUIAS

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“Young people now trust their peers for advicein most spheres of life, (…) AI bots are increasingly trusted more than human authority figures (…) This is frightening, given that online tribalism and bots can be — and often are — manipulated.” via Financial Times on.ft.com/4akM1vL

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every year, roland garros (the french open) asks an artist to create a poster for the tournament today, the collection has become an *incredible* display of tennis as modern art let's take a look at some of the best ones — starting with this iconic 1984 poster by gilles aillaud

every year, roland garros (the french open) asks an artist to create a poster for the tournament

today, the collection has become an *incredible* display of tennis as modern art

let's take a look at some of the best ones — starting with this iconic 1984 poster by gilles aillaud