I feel a bit schizophrenic about the new Book Club movie. It’s great to see older women as it’s stars & yet the entire premise plays on the fact that they are “old”-does everything older women do become cute/interesting just because of their age or is this too #ageism?

We’re delighted to announce that we've teamed up with Ageism Is Never In Style by The Bias Cut to launch the first-ever fashion-focused shoot for our age-positive image library! 📸🎉

This project aims to highlight that getting older and being glamorous, professional and confident aren’t mutually exclusive. You can view the full collection here: ageing-better.org.uk/news/latest-im…

“Increasing the representation of women 50+ in media does not fit with the priority areas for addressing gender inequality ” - said a funding group tackling social issues… We beg to differ. Representation matters. Women over 50 matter. Enter: thebiascut.com/community/theb… #ageism

Absolutely blown away by the response to our new Ageism Is Never In Style project with@ageing_better Over 5 million views + 30k downloads... And we're just getting started! Check out #ILookMyAge on IG for how you too can champion authentic representation of 50+ women

Have you joined our VIRAL #ILookMyAge social campaign with @ageing_better yet?! Aiming to disrupt ageist, warped, outdated ideas around what ageing looks like, it has: ⭐️ 2.6 MILLION views ⭐️ 1.7 MILLION gif views ⭐️ TRENDING # with thousands uses EVERYONE is invited!

Such an exciting honour! Thank you Silver Marketing Association !

The one and only Dame Prue Leith joins #ILookMyAge - our Ageism Is Never In Style viral & global campaign with charity Ageing Better Thank you Dame Prue Leith - your support is instrumental in empowering individuals to embrace their age fearlessly 🙏 #AgeismIsNeverInStyle

With 4.5 MILLION+ UGC views & THOUSANDS taking part in #ILookMyAge, this is the story behind our Ageism Is Never In Style viral, global social media campaign in partnership with charity Ageing Better ... #ageismisneverinstyle #ageing #age #ageism

Like many of you, breast cancer is something very close to our hearts at The Bias Cut and Ageism Is Never In Style We’re delighted to introduce our new campaign #BreasdtCancerAgeBias for #BreastCancerAwarenessMonth Together, let’s make breast cancer and ageism, history.

Thank you Kate Hardcastle MBE for giving The Bias Cut a shout out, and our ‘Ending The Age Of Invisibility’ project with charity Dempsey where we created the first series of free editorial style stock images of 50+ women to improve representation ❤️ #ageism #ageisminfashion

Authenticity & integrity is at the heart of everything we do & stand for at Ageism Is Never In Style Here’s to brands being consistent and authentic in taking responsibility for ending ageism and their active role in changing the narrative #ageismisneverinstyle

Delighted to announce Ageism Is Never In Style has partnered with UK womenswear brand Ambrose Wilson for an open model casting for women aged 55+ No prior experience needed Age representation matters More information and how to apply here: instagram.com/p/C5oWjt6o7xy/…

things I did not expect to Google today #OpeningCeremony

So many in midlife & beyond would love to model and/or create content, or reignite or advance ongoing careers in this space So we’ve launched 2 FREE networks: ⭐The Modelling Network ⭐The Content Creator & Influencer Network Find out more & join at: ageismisneverinstyle.com/newsletter-mod…