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Incoming Journal of Marketing Editor in Chief JB Steenkamp is pleased to announce the selection of four coeditors to serve during his tenure: Marc Fischer, Kelly L. Haws, Maura L. Scott, and Rebecca J. Slotegraaf 👏👏👏 #MarketingAcad #academia #academicjournals

More and more consumers are taking advantage of being able to pay in installments. s.hbr.org/3AQ6RaW

Influencer marketing doesn’t need more metrics — it needs more trust and collaboration between brands and influencers theconversation.com/influencer-mar…

A Journal of Marketing study finds Republicans share #misinformation to help their party win, while Democrats do not. The study calls for stronger fact-checking, #media literacy education, and less polarizing rhetoric from political figures and the media: bit.ly/3ZpsFlZ

The "enrichment economy," where consumers buy luxury goods like watches to increase their capital, follows a logic distinct from conventional markets. How should brands navigate this? A new Journal of Marketing study explores: bit.ly/3VwarOf Dion Delphine #marketing

New research shows that customers tend to react negatively when companies incorporate nicknames into their brand marketing. mitsmr.com/4g6SwWI

Privacy-preserving policies can reduce ad variety in multiproduct #ads, weakening their performance. A new Journal of Marketing study helps advertisers understand the tradeoffs between consumer #privacy actions and ad effectiveness: bit.ly/3BmmNlz Shijie Lu Alex Yao

Can you trust your ad data? A new Journal of Marketing study exposes a hidden flaw in A-B testing on digital ad platforms that may cause misleading conclusions about ad performance: bit.ly/4gDcXee #digitaladvertising #ads #ABtesting Michael Braun Eric Schwartz

A new Journal of Marketing study shows the value of an AI−human hybrid approach in #marketingresearch, demonstrating how #LLMs can serve as excellent research assistants throughout the process: bit.ly/40uQU3D By @NeerajArora100, Ishita Chakraborty, and Yohei Nishimura

From Google Glass to Ray-Ban Meta: A new Journal of Marketing study helps companies identify the right time to launch a new technology: bit.ly/4au5cFo #productlaunch #launchtiming #marketingresearch Ela Veresiu

You might assume that tech-savvy people are the most open to using AI, but research suggests it's actually those who are least familiar with it. wired.trib.al/AN4xBuw

A new Journal of Marketing study shows that consumers respond positively to minority ownership—labels like "Black-Owned"—especially during product failures. Learn more: bit.ly/4jxlDVg By Esther Uduehi and Dr. AB 🤔 #marketingresearch #blackowned #marketing

A Journal of Marketing study finds that when retailers allow customers to pay for purchases in smaller, interest-free installments, it boosts both the number of purchases and the average amount spent. Learn more: bit.ly/3WJVqsW #bnpl #pricing #retail #marketingresearch

How does air pollution affect consumer behavior? A new Journal of Marketing study finds that higher levels of air pollution actually drive consumer spending, especially for pleasure-seeking products. Learn more here: bit.ly/3Q9xWKd #airpollution #marketingresearch

In response to #GDPR policy, a Journal of Marketing study shows that nearly 50% of firms use some level of persuasion to get users to opt into #datacollection. While effective, this can also backfire. Learn more: bit.ly/3Dg36MU Sara Valentini Puneet Manchanda ELISA montaguti

Do you think healthy food expires faster? A recent study published in Journal of Marketing co-authored by marketing professor Brent McFerran reveals a hidden bias that adds to food waste: our perceptions around healthy foods’ expiry dates. Read more: ow.ly/gpCe50Vaq7b

Helping low-income consumers make healthier #food choices isn’t just about cost or access—it's also about perception. Such consumers often avoid healthy options because they’re seen as less filling and tasty. Here's what marketers and policymakers can do: bit.ly/4bDSqV4

Does Automated Lead Nurturing (ALN) really boost sales? A new Journal of Marketing study finds ALN works—but only under the right conditions. For some, it increases conversions; for others, it has no effect. Learn more: ama.org/2025/03/25/doe… #SalesTech #MarketingAutomation

Recent research reveals how retailers respond when brands start selling direct. Here are some of the details: s.hbr.org/3XBjb77

“For sure it’s impacting margins": These are the risks your small business faces when you implement buy now, pay later apps. trib.al/g2WGR98