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Our guide, available here lnkd.in/eMQySCPT, will help you dramatically improve your marketing effectiveness by understanding how our brains really work. It explains the different types of attention our brains bring to the world, and how to avoid th…lnkd.in/e-kCvkmw

"🎯 Unlocking the Power of Dopamine: How anticipation trumps reward for ultimate engagement and behaviour change 🧠" Dopamine is well understood to be the "feel good" chemical. But what you might not know, is that the maximum dopamine hit comes from the…lnkd.in/eN3ePWgr

Spring has sprung - on the Thames outside Wethepeople towers lnkd.in/dFAFC3MF

Great post. Worth a few minutes to watch this one again. lnkd.in/e5wvWzGj

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Download our free guide at lnkd.in/eMQySCPT and improve your marketing effectiveness today. Our guide will help you dramatically improve your marketing effectiveness by understanding how our brains really work. It explains the different types of a…lnkd.in/e9_-rGZQ

🔥 Stand out from the competition: utilize the availability heuristic to elevate your marketing impact!💪 Us humans are inherently lazy thinkers. Our brains take a lot of energy to run so if there's an opportunity to make a decision, but with using less…lnkd.in/ewzt5PWN

Don't forget the power of loss aversion... Research by Daniel Kahneman et al, showed that our fear of loss can be twice as strong as our desire to acquire the same thing. There are a few famous ad campaigns that used loss aversio…lnkd.in/eS5ngupr lnkd.in/eQK_k4NT

"🔑🔓 Unveiling the brand growth secret: Why differentiation isn't the key! 🔍" We've been told for a long time that brand differentiation is a key tenet for brand growth. This argument is mainly supported by economic theory. The idea goes that if a b…lnkd.in/eH-iR5yh

Compulsory reading for effective marketing strategy and campaigns! lnkd.in/e2WutPfs

😱Missing out? Harness FOMO to power up your next campaign💡🚀 We've all heard about FOMO - the fear of missing out.  FOMO is brought on by loss aversion; when we behave in a certain way because we are more motivated to avoid losing something, than gai…lnkd.in/eyYtFpxR

We're not the only fans of "How Brands Grow" by Byron Sharp. Vani Gupta Dandia, Professor at Ashoka University, is also a fan of this evidence based marketing bible. Listen to her interview with Byron Sharp. Enjoy. Ghassan Nabulsi M…lnkd.in/e7gTVhRz lnkd.in/e6Fav2dT

🏃‍♀️ Run faster, achieve more: The power of the Goal Gradient Hypothesis 🏁 The goal gradient hypothesis is a powerful psychological hypothesis, which was discovered by Clark Hull in 1932 . While watching rats in a maze he found that they would run fast…lnkd.in/euMuwF_5

Yet more great advice from Scot Chisholm lnkd.in/eer-hBvx

💡 How important is channel preference in omnichannel marketing?👑 Let me know your thoughts please... Michel Dubery Marjolein Bijsterveld MSc Patrick Norrie Joe Hoyle #marketingeffectiveness #omnichannelmarketing lnkd.in/extArKa5

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wethepeople is hosting How to avoid wasting your budget on marketing that doesn't get noticed. Would you like to attend? linkedin.com/events/howtoav…

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Want to know what makes a great LinkedIn post? LinkedIn have just revealed the secrets.... Recently, Jason Feifer interviewed both Daniel Roth and Alice Xiong from LinkedIn about how to create great LinkedIn posts. This was my takeout from the conversati…lnkd.in/eGTYfCPM

What does the Great Hanoi Rat Massacre tells us about setting the right KPIs? In Hanoi, In 1902, the government of the time had a big rat problem. Someone in power came up with a bright idea - to get the city population involved. The government decided…lnkd.in/eZt_STG2