Happy Easter, #ClemsonFamily!

Appreciate Jay F. Hicks having me on! Thankful for the leadership at Clemson during this crisis. If you work in social/digital/content, you can make a big positive difference for your organization right now. Be active, visible and engaged. Ask & show how you can help people!

The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate. athleticdirectoru.com/audio/sports-c…

Watching 2016 National Champs on ACC Network and decided to search Clemson Football feed from that night. Access + "Content Velocity" were still new back then. Now, both are common across #smsports. Amazing to reflect on the industry's progress in short time. Bonus: 👀 Max Huggins GTS!

Had connectivity issues from field (bc of course), so took a picture with my phone of Carl Ackerman's DSLR screen in order to get a low-res file that I could post quickly. Still got 400+ RTs, 800+ likes. Content doesn't have to be impeccable—just has to be good.

Each win, Jeff Kallin would come up with witty headline for final score graphic. Nailed this one. And his Natty logo, too! Philip Sikes was live-tweeting from press box. He pressed send on this one. Goal back then (& still now) is to press tweet same moment as final whistle.

For first 20+ min after the game ended, I just ran around frantically trying to capture/post as much content as I could from my phone. Learned after this to always have pre-written captions. Though, I'm not sure if more eloquence would have described this moment better 😂

At the CFP, Max Huggins asked if he could use Abba's "Dancing Queen" for #WeWinWeDance video if we won the Natty. And I said yes. (seriously, that was legitimately the plan 😂) Sadly, no real locker room dance party, so this was all we got. Some dreams aren't meant to come true...

The Players of the Game (David Platt & Brian Hennessy) in the car with DW and Boulware. No one slept that night. We're all so fortunate to have captured & shared content from a championship. Glad to say we didn't take it for granted & squeezed all the juice out of the orange.

The scene when we returned to Clemson was... unbelievable. Our crew on the trip: Jeff Kallin Nik Conklin Max Huggins Andy Turner Bradley Moore Brian Hennessy Carl Ackerman David Platt Check out the primitive gameday content plan (👀 "Dancing Queen"):

So, among Clemson's content & social media crew who covered 2017 Natty: Jeff Kallin➡️ CU Assoc AD of Comms Nik Conklin➡️ Creative Dir at Betr Max Huggins➡️ Creative Dir at Fresh Tape Andy Turner➡️ Freelance Extraordinaire Bradley Moore➡️ Asst Dir at UNC How lucky was I??

Jonathan Gantt Nik Conklin One of crazy parts for Nik and I was... Arrived at stadium at like 10 a.m., left stadium at 3 a.m. postgame, went back to hotel for a nap and drove back at 6 a.m. to beat team back because we had SportsCenter on-site at return. What a 48 hours.

Others working 2017 Natty who were students at Clemson at the time: Paul Trimmier➡️ Mgr, Wasserman Jake Newton➡️ Freelancer Madison Williams➡️ Videographer with Clemson Football Check out Maddie in background behind Andy Turner & Bradley Moore! And Paul creating for IG!

In 2015, we created "The Dream"—a fictional story about a boy who dreams about & grows up to play for Clemson. Real life created a better ending. So, after winning in 2016, we edited a second version: "The Dream Realized." What a time to be a Tiger. youtu.be/DH9I6lt15FA

The crew who developed and produced "The Dream?" Nik Conklin Max Huggins @Auskoo DJ Gordon Jordan Roper @_AndreRobinson Wow. Fictional short films were not normal for a college athletic department. Here's a BTS blog that tells the story: clemsontigers.exposure.co/making-the-dre…

After the 2016 National Championship, @ClemsonDRad shared this quote. I've kept the screenshot on my phone and refer to it every now and again. It was true then and it's true now: it's about the people. "...you get the right people at the right time doing the right things..."

Jonathan Gantt You were sparking up all the nostalgia last night! I have so many photos and videos from that whirlwind! Here’s one of ‘em - Rhys had just been born (12.27) and for a period of time I’d bring one of his baby socks with me when I traveled for work. Tampa was that first trip.

...Now Jonathan Gantt and Nik Conklin have me going through my camera roll from 2016. Some of my favorite pregame photos from that year ⬇️⬇️⬇️

Undergraduate students on Clemson's social/content team that year... Current jobs (L-to-R): -Fresh Tape (agency) -Asst Dir at UNC -Asst Dir at Pitt -NASCAR -Started business -Betr Media -PGA Tour -Wasserman -Started business So many GOOD people!