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The NBA may be bringing back "INSIDE STUFF." As I told CNBC, a trademark filing made by the NBA earlier this week indicates that plans are underway to re-launch the 90's classic. cnbc.com/2025/03/19/nba…

Lady Gaga has been hit with a $100M trademark infringement lawsuit over the title of her new album. Are the claims legit? If the case goes to trial, I think she would likely win. My full analysis 👇 #LadyGaga gerbenlaw.com/blog/lady-gaga…

McDonald's just filed a trademark with the USPTO to protect the lyrics to the "Big Mac Song:" TWOALLBEEFPATTIESSPECIALSAUCELETTUCECHEESEPICKLESONIONSONASESAMESEEDBUN The application claims that the phrase was first used on December 30, 1974. #mcdonalds #bigmac

Lamar Jackson is opposing Dale Earnhardt Jr.’s attempt to trademark “8,” claiming it conflicts with his own trademarks. Full story 👇 gerbenlaw.com/blog/lamar-jac…

The fight is on to trademark Torpedo. Will anyone get it? Josh Gerben thinks it’s too generic. cllct.com/sports-collect…

Could someone trademark "Torpedo" for a brand of bats? Not now. Because "Torpedo" has become known as a general type of bat, trademark protection shouldn’t be granted to a single company.

ESPN is reporting the trademark dispute between Lamar Jackson and Dale Jr. is resolved because of the post below. That is not necessarily the case. From a legal perspective, Lamar Jackson could still challenge the other trademark Dale Jr. is referencing.

Shedeur Sanders didn’t get a draft night call… But his trademark game? Already in motion. To date, Shedeur has filed 4 trademark applications. It's a solid start. And he's learning from the GOAT when it comes to branding. #ShedeurSanders

Thank you Alex! 👊

OpenAI's attempt to register "GPT" as a trademark has been denied. Despite a full-court press by OpenAI's attorneys, the USPTO found that "GPT" is a generic term for a type of AI software. Full story 👇 #ChatGPT #OpenAI gerbenlaw.com/blog/gpt-too-g…

Adidas threatened Steve Madden with legal action over the stripes on its shoes. So Steve Madden sued Adidas. The lawsuit was filed yesterday in Federal Court. For the full story 👇 #Adidas #SteveMadden gerbenlaw.com/blog/steve-mad…

The battle over trademark rights for 'GPT' just got real. OpenAI has taken legal action to block PetroChina from registering 'OIL GPT' as a trademark. The tech titan claims it owns GPT exclusively. Full story 👇 #OpenAI #PetroChina gerbenlaw.com/blog/openai-ch…

That's the two for one special