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Audience segmentation is the first step in creating personas. Here are some categories for starting to identify your audience segments, but I advise having at least two segments and no more than five. That will help you reach some really targeted personas!

Having written dozens of marketing plans, I know that it can seem like a daunting and overwhelming task. That's why I created my Marketing Plan Workbook. This tool is filled with good ideas and friendly advice to get your marketing plan on track. fiveones.com/workbook

It's funny how a progress bar or countdown can help us stay on track. These progress bars make it real, providing me with the motivation I need to help my clients achieve their 2024 marketing goals: neal.fun/progress/

I told my son he would be jealous after this day was over. Our client, the XR Association, mixed some fun VR time into our planning meeting. Together, we are doing some cool marketing work. Check one of my favorite projects: xra.org/howxrworks/

If I were to go back in time and enter the marketing world, I would use these examples from this article to prepare for and ace my next interview. This article also shares some great insights for hiring managers: worktopia.substack.com/p/how-to-hire-…

Figuring out your differentiators is crucial to your communication and marketing strategy. That's why I created my value proposition worksheet. This tool breaks it all down into small pieces and then puts it back together again (mad lib style). fiveones.com/worksheet

I love this quote! "Some leaders are the people who can achieve a targeted goal alone due to their resourcefulness. Some leaders don’t follow the crowd; they follow their own choices and are ready to accept the consequences of a misled choice."

My birthday message for you: ⬆️ Let this motto inspire you for the rest of 2024 ✨ THINK DIFFERENT!

Clients often ask me, "When do we know when we need a rebrand?" or "Should we add a tagline to our logo?" and the answer isn't something I can immediately give. This article provides three of the best tests to get to that ultimate answer! shahmm.medium.com/the-three-suns…

We are nearly halfway to 2025. It's the perfect time to check in on your marketing. How's it going? Don't freak out if you aren't where you thought you would be! There's still plenty of time to get you back on track: fiveones.com/how-to-use-an-…

#DYK, there are certain marketing approaches you can shift so the rest of your 2024 will be successful? I break it down in our newest High-Five #nonprofit #marketing ideas video, we're breaking it all down: youtu.be/F8v-IWIBTeg?si…

Do you know the four elements of good craft? chrbutler.com/the-elements-o… Do you agree with it? Personally, I completely agree with the top four but I'd move up "taste" to the number two spot. What would you change?

Are you looking for the easiest way to write a marketing plan? I am launching the perfect email marketing plan course for YOU (in September)! Get on the list: fiveones.com/email-course-p…

Can brands sell more things by creating joy? We certainly think so! The same concept of creating joy can easily be applied to your organization: lbbonline.com/news/the-joy-s…

A solid marketing strategy is the bedrock of an anchored marketing plan. This blog post breaks it down and gives you some strategy statement starters. <--That's what I would call the "bedrock"! fiveones.com/marketing-plan…

Is your marketing strategy on shaky ground? My video explores 5 common pitfalls and provides actionable tips to keep your marketing efforts thriving. youtube.com/watch?v=nqCACl…

The average web visitor: --reads 28% of the words --79% of users say they scan Learn more key insights on the importance of how visitors view your website. You'll uncover a few ways to easily make changes today to optimize their experience! fiveones.com/five-eye-openi…

Ditch the venue headaches and volunteer scheduling! In my video, I share how digital fundraising offers a simpler, more cost-effective way to reach supporters beyond your local community. youtu.be/0lyGjg6O5uA?si…

Don’t let marketing planning get overcomplicated! Jot down your goals, key messages, and vision to turn your marketing plan into reality. My marketing plan one-pager will help you frame what you know you want while sparking new ideas. fiveones.com/one-page-marke…