Kantar (@kantarglobal) 's Twitter Profile
Kantar

@kantarglobal

Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act.

ID: 1828707970961571840

linkhttp://www.kantar.com calendar_today28-08-2024 08:15:48

160 Tweet

162 Followers

20 Following

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🎉 Celebrating the LINK AI tested winners of Kantar Creative Effectiveness Awards 2025! Have a look at the brilliant campaigns tested with LINK AI, our powerful AI-based solution, that won this year. 🤖✨ Discover our winners 👉 loom.ly/doXuQn8

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Discover the seven groups who could help brands close the sustainability value-action gap. From the Changemakers to the Dismissive, each is united by the frictions that make it harder for them to live more planet-friendly lives. View the full report here: loom.ly/1UbIBgE

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The Kantar team is heading to Cannes once again! Join us at the Kantar Apartment to discover how we’re using AI to empower you, your team and your creative strategy. See here our full programme of events at Cannes Lions 2025: loom.ly/-2Ad_rE

The Kantar team is heading to Cannes once again! Join us at the Kantar Apartment to discover how we’re using AI to empower you, your team and your creative strategy. See here our full programme of events at Cannes Lions 2025: loom.ly/-2Ad_rE
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🌟 In today's media landscape, mastering multichannel marketing and understanding each channel's impact can enhance your campaign performance. 📥 Download our FREE guide to discover how to optimise your brand's growth using LIFT+ powered by THX today 👉 loom.ly/umnAy6s

🌟 In today's media landscape, mastering multichannel marketing and understanding each channel's impact can enhance your campaign performance.

📥 Download our FREE guide to discover how to optimise your brand's growth using LIFT+ powered by THX today 👉  loom.ly/umnAy6s
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ICYMI: Jane Ostler, our EVP of solutions marketing and thought leadership, appeared on Channel 4's "Greggs vs McDonalds - The Fast Feud" which aired on Monday evening. Jane shared her perspective on the Greggs success story. Watch it here: loom.ly/shYtXh0

ICYMI: Jane Ostler, our EVP of solutions marketing and thought leadership, appeared on <a href="/Channel4/">Channel 4</a>'s "Greggs vs McDonalds - The Fast Feud" which aired on Monday evening. Jane shared her perspective on the Greggs success story. Watch it here: loom.ly/shYtXh0
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🥇 Congratulations to Freya’s for winning 1st place in the LINK AI tested category at the 6th annual Kantar Creative Effectiveness Awards! 🤖 ✨ Check out all the winners here 👉 loom.ly/doXuQn8

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💬 #ChatGPT enters the #BrandZ Top 100! Kantar's #BrandSnapshot confirms it’s a Star brand, scoring high on Meaning and Salience. Can it stay ahead in a landscape of 70,000+ AI companies? Read the full story here 👉 go.kantarmarketplace.com/l/73302/2025-0…

💬 #ChatGPT enters the #BrandZ Top 100! Kantar's #BrandSnapshot confirms it’s a Star brand, scoring high on Meaning and Salience. 

Can it stay ahead in a landscape of 70,000+ AI companies? Read the full story here 👉 go.kantarmarketplace.com/l/73302/2025-0…
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🎯 With LINK+, you can now ensure your ads resonate in almost any context, including radio, social media, websites, retail networks, in-games, and more! Elevate your ad performance today 👉 go.kantarmarketplace.com/l/73302/2025-0…

🎯 With LINK+, you can now ensure your ads resonate in almost any context, including radio, social media, websites, retail networks, in-games, and more!

Elevate your ad performance today 👉 go.kantarmarketplace.com/l/73302/2025-0…
Kantar (@kantarglobal) 's Twitter Profile Photo

💬 #ChatGPT has entered #BrandZ Top 100! ✨ Kantar's #BrandSnapshot confirms it’s a Star brand, scoring high on Meaning and Salience. But with 70,000+ AI companies, perceived sameness could be costly. How can ChatGPT stand out? Read the full story here 👉 go.kantarmarketplace.com/l/73302/2025-0…

💬 #ChatGPT has entered #BrandZ Top 100! ✨ Kantar's #BrandSnapshot confirms it’s a Star brand, scoring high on Meaning and Salience. But with 70,000+ AI companies, perceived sameness could be costly.

How can ChatGPT stand out? Read the full story here 👉 go.kantarmarketplace.com/l/73302/2025-0…
Kantar (@kantarglobal) 's Twitter Profile Photo

📢 In today's ever-changing media landscape, mastering multichannel marketing is crucial. ✨ Ready to transform your media strategy? Download our guide to learn top tips for elevating brand impact and how LIFT+ powered by THX can help! 👉 loom.ly/umnAy6s

📢 In today's ever-changing media landscape, mastering multichannel marketing is crucial.

✨ Ready to transform your media strategy? Download our guide to learn top tips for elevating brand impact and how LIFT+ powered by THX can help! 👉  loom.ly/umnAy6s
Kantar (@kantarglobal) 's Twitter Profile Photo

😟 With so many channels and new ad platforms, media planning can be challenging… that's why understanding the impact of each channel is important! Download the guide to discover how LIFT+ powered by THX can help optimise your multi-channel strategy 👉 loom.ly/umnAy6s

😟 With so many channels and new ad platforms, media planning can be challenging… that's why understanding the impact of each channel is important!

Download the guide to discover how LIFT+ powered by THX can help optimise your multi-channel strategy 👉 loom.ly/umnAy6s
Kantar (@kantarglobal) 's Twitter Profile Photo

📈Enhance your brand's impact and drive positive reactions to your ads with LINK AI's expanded testing capabilities! Test your ads across different contexts including: 📱 Digital display 📰 Print 🚏Outdoor 📺 TV 🌐 Digital online Learn more 👉 go.kantarmarketplace.com/l/73302/2025-0…

📈Enhance your brand's impact and drive positive reactions  to your ads with LINK AI's expanded testing capabilities!

Test your ads across different contexts including:

📱 Digital display 📰 Print 🚏Outdoor 📺 TV 🌐 Digital online

Learn more 👉 go.kantarmarketplace.com/l/73302/2025-0…
Kantar (@kantarglobal) 's Twitter Profile Photo

Meet the Changemakers, one of seven groups that control the future of your brand. Our new Tarot card shows how Changemakers believe they can make a difference and understand the intersection between environmental and social issues. View the report: loom.ly/7DGZWyE

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Campaigns are 7x more impactful among receptive audiences, so understanding which channels engage consumers is key! ✨ With LIFT+ powered by THX, you can capture real consumer media exposure across every touchpoint. 📈Download our guide to learn more! 👉 loom.ly/umnAy6s

Campaigns are 7x more impactful among receptive audiences, so understanding which channels engage consumers is key!

✨ With LIFT+ powered by THX, you can capture real consumer media exposure across every touchpoint.

📈Download our guide to learn more! 👉 loom.ly/umnAy6s
Kantar (@kantarglobal) 's Twitter Profile Photo

Meet the Strivers, one of seven groups that control the future of your brand. Our Tarot card shows how Strivers need brands to make it easier to turn desire into reality. They will pay more for sustainable products so view our new report to learn more: loom.ly/7DGZWyE

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✨ Elevate your ad testing with LINK! Customise questionnaires, simulate ad environments with custom context, and test on more platforms than ever—now including social media, websites, audio platforms, and more! 📖 Read the article to learn more 👉 go.kantarmarketplace.com/l/73302/2025-0…

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Bold thinking brews bold campaigns ☕ Discover how the iconic tea brand @Twinings used early-stage insights with LINK+ to identify and nurture the most emotionally-resonant creative ideas for their latest category-building campaign 👉 loom.ly/PyhYHGs

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Our EVP of Solutions Marketing and Thought Leadership, @JaneEOstler writes for The Drum about how marketers can take a creative risk without risking their brand: loom.ly/XBNO85k

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Meet the Pragmatists, one of seven groups that control the future of your brand. Our new Tarot card shows how Pragmatists can’t afford to pay more and believe better for the planet products are too expensive. View our new report to learn more. loom.ly/BYQ8H5A

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✨Heineken Slovakia used LINK+ to validate their latest campaign, helping the brand reconnect with consumers, exceed benchmarks, and win gold at the Slovak Effies. 🏆 📖 Read the full case study to learn more👉 go.kantarmarketplace.com/l/73302/2025-0…

✨Heineken Slovakia used LINK+ to validate their latest campaign, helping the brand reconnect with consumers, exceed benchmarks, and win gold at the Slovak Effies. 🏆

📖 Read the full case study to learn more👉 go.kantarmarketplace.com/l/73302/2025-0…