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Abusing AI for Advertising: Will generative artificial intelligence accelerate the growth of made-for-advertising sites?: Communications of the ACM: Vol 0, No 0 dl.acm.org/doi/10.1145/36…

Keith Kirkpatrick, Research Director with The Futurum Group, covers Zendesk’s planned acquisition of Service Automation Provider Ultimate and discusses how certain capabilities will help drive more adoption of automated bots. futurumgroup.com/insights/zende…

The Futurum Group’s Daniel Newman and Keith Kirkpatrick cover Adobe’s Q1 FY 2024 earnings, which featured strong overall revenue and subscription revenue growth and record use of generative AI tools. futurumgroup.com/insights/adobe…

Keith Kirkpatrick, Research Director with The Futurum Group, covers the release of Washington D.C., ServiceNow’s first platform launch of 2024, which offers more generative AI, workflow automation capabilities, and a unified interface. futurumgroup.com/insights/servi…

Keith Kirkpatrick, Research Director with The Futurum Group, covers NetSuite’s new AI features and data connector and discusses how the company’s approach to AI and data is well suited to its product offering. futurumgroup.com/insights/netsu…

Hungry for a taste of what's to come during our #MainframeSummit April 8? Here it is! A glimpse into conversations with keynote speaker Ross Mauri IBM, Phil Buckellew Rocket Software, and Jeanne Glass & Vince Re VirtualZ Computing Register 👉 bit.ly/4cCuTUO On Monday, you'll also

#Earthquake on Long Island...

In this episode of Enterprising Insights, Keith Kirkpatrick is joined by Robert Kramer ,Vice President and Principal Analyst at MoorInsightsStrategy to discuss the announcements from Adobe Summit. buff.ly/49tCWjQ #AdobeSummit24 #TheFuturumGroup

I've worked closely with Broadcom Mainframe Software SVP and GM Greg Lotko for a long time including co-hosting The Main Scoop with him. I loved doing this Mainframe Summit interview with him. Rather than co-hosting, I put him in the hot seat and challenged him on the future of the industry,

Is Adobe’s use of Midjourney a big deal? Let’s walk through the situation 👇🏻 Adobe largely trained its models on its Adobe Stock Images but did you a very small percentage (~5%) that came from other models and image generators. I think this approach is to be expected and it

🚨 Big News - We did a thing today! 🚨🚨 It has been a few months since I last said, “Here we grow again,” but I’m pleased to share that we have another incredibly exciting piece of news. In our largest deal to date, I’m ecstatic to announce that we will acquire

.The Futurum Group’s Daniel Newman & Keith Kirkpatrick cover Microsoft’s Q3 FY 2024 earnings and discuss how the company is balancing functionality and pricing to deliver innovation and customer satisfaction. futurumgroup.com/insights/micro…

Last week on Ep. 214 of Six Five Media Podcast… 🎙️ 👥 Hosts Patrick Moorhead and Daniel Newman are talking… 🔹Google 🔹Microsoft 🔹ServiceNow 🔹SAP High Tech 🔹 Meta 🔹 Intel 🎥Watch the full episode here: moorinsightsstrategy.com/the-six-five/t… $GOOGL $MSFT $NOW $SAP $META

What challenges are SMBs & mid-market companies🏬 facing when they're trying to undergo a digital transformation? Keith Kirkpatrick is joined by GoTo Gina Whitty to discuss these challenges and how to improve CX with AI. Watch now: hubs.ly/Q02vZcQd0

When three The Futurum Group directors walk into a bar in NYC. So exciting to finally meet Ron Westfall, #HyperFRAME Research in person! Keith Kirkpatrick

In this episode of Six Five on the Road, Futurum Group Enterprise Applications Research Director Keith Kirkpatrick speaks with Peter van der Putten, Director of the AI Lab at Pegasystems, about generative AI in the enterprise. futurumgroup.com/insights/decon…

.Michael Dell 🇺🇸 sits down with Patrick Moorhead and Daniel Newman to talk the theme of this remarkable day — AI transformation. What's needed to make the most of this crucial time in history? Innovation at an extraordinary pace. That's just what Dell Technologies is delivering with the

🚨 New Data Alert! 🚨 62% of Enterprise Application Decision Makers prefer their applications to be delivered as part of a comprehensive single platform with point solutions to fill in gaps. Gain valuable insights from our latest research covering 150+ vendors. Download the full

In 2025, modular and consumption-based pricing models will redefine how organizations invest in and adopt technology. I predict a move toward results-driven pricing. Download the report now. 👉 bit.ly/4jWaspy 📑 #EnterpriseSoftware #TechTrends2025 #DigitalTransformation

I had a great conversation with Epicor VP of Product Management John Carrico, MBA, MS about how the company's Grow Data Platform is helping organizations across the manufacturing and distribution markets. x.com/TheSixFiveMedi…