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AI has been a hot topic at Cannes 2025 and Jade Cooper (Director, U.K.) is ready to explore how AI can elevate creativity and drive meaningful change across the industry. For her, breakthrough ideas are simple, purposeful, and built to make an impact—on brands and on society.

Day Four at Cannes 2025: Community took center stage. From sincerity and trust to the luxury of real human connection, our clients and colleagues reminded us that in a digital world, it’s the human touch that truly resonates.

Ketchum soaked up the sun, the sights, and the spirit of creativity in Cannes this week. From inspiring sessions to unforgettable moments with colleagues and clients, it’s been a week of learning, connecting, and progressing together.

Indy Selvarajah (Chief Creative Officer, Global Markets) shares why true effectiveness, bold simplicity, and creative courage are what he's seeing rise at Cannes. Big ideas with clear impact lead the way!

Ashley Movshovich (Senior Vice President, U.S.) has spent her week at Cannes 2025 exploring how the industry is learning to balance human insight with machine intelligence and why purpose-driven creativity matters now more than ever. Check out what she had to say!

Day Five at Cannes 2025: Panelists share how it takes courage to embrace risk and move beyond fear—because the best work often lies on the other side of uncertainty.

Creativity deserves its moment in the spotlight. Rachel Rix (Chief Growth Officer, U.K.) shares why she values Cannes as a vital celebration of the bold, brilliant and creative work shaping our industry today.

18 Cannes Lions in 2025! We’re honored to have been a part of so many award-worthy campaigns and are incredibly grateful to our clients and agency partners across the globe for inspiring creativity and sparking passion in each of us. Cheers to Cannes Lions 2025!

What sets our creativity apart? Mike Towell (Executive Creative Director, U.S.) says it’s our deep connection to culture and the art of showing up in conversations with real value, not just volume.

Big names, bold ideas, and the future of sports PR—get the inside scoop on the 2025 SportsPRSummit happening this week. Hear from Patrick Wixted (Managing Director, Sports) + more on the latest SportsBusinessRadio podcast. apple.co/3ZINzNM

Creative rut? Merideth Hagerty (Assoc. Creative Director, U.S.) swears by a scroll through her favorite meme accounts. It’s where some of her sharpest insights have sparked. For her, the future of creativity is bold, funny, and just risky enough to make headlines.

Creative block for next year’s Cannes? JP Joseph (Assoc. Creative Director, U.S.) swears by a quick walk or a chat with a teammate to shake things loose. But his best ideas? They come to life right before bed—when the world quiets down and creativity kicks in.

Congrats to Jo‑ann Robertson for being named to the Women in Leadership Power List 2025! Celebrating her inspiring leadership, impact, and vision among the top women driving change today. Honored to see her recognized on this prestigious list! bit.ly/3FXQJXs?

Nick Jessee (Assoc. Creative Director, U.S.) shares how he finds his best ideas whether it’s a Tik Tok on the train or a late-night swipe in bed. For him, the future of creativity is all about being real, not perfect and letting authenticity do the talking.

The SportsPRSummit at the Intuit Dome was a slam dunk. The event fueled insightful convos with industry leaders, including a panel on the evolution of sports storytelling led by Patrick Wixted, Managing Director, Sports. LA’s sports scene is 🔥 and we’re proud to be part of it.

As our Festival of Creativity wraps up Ketchum Canada shares that their inspiration is sparked by fresh perspectives and sometimes that comes from a 💫 change of scenery 💫

Creativity isn’t just sticky notes and brainstorms. Meisoon Nasralla (Creative Director, Brussels) shares how real creative work comes from knowing how to think—and how to cut through culture with purpose. Her superpower? Spotting patterns others may miss.

For Gina Elsholz (Managing Director, Ketchum Germany) creativity regularly strikes when standing bored in line at the supermarket. On the final day of our Festival of Creativity check out how Gina shakes things up to wake up new unconventional ideas!

Jaime Schwartz Cohen MS, RD (EVP, Nutrition, U.S.) joined a panel of experts at the PR Museum’s “From Betty Crocker to Momfluencers” to discuss how shifting consumer behavior, digital culture & brand strategy are reshaping what and how America eats.

Our Ketchum UK team proudly sponsored the People Like Us x Samsung event—an inspiring evening on equal opportunity in media and PR, featuring our own Indy Selvarajah on a powerful panel discussing the difference between culture and community.