I wonder how much time I have wasted turning off all Advantage+ creative optimizations in Ads Manager in 2024

Every time there’s a Meta bug, it feels like flipping a coin: Heads: Your account performance crashes completely. Tails: You hit god-tier performance out of nowhere.

This is key to remember when selling a product. Sell solutions - time, comfort, status, convenience, happiness. Focus your messaging on what your product truly delivers.

“Cut off all your friends” is the worst advice on this app Your bros have had your back for years and you’re gonna ghost them to start a copywriting agency? You’re a f*ckin idiot You don’t need to cut anybody off to be successful bro Just work more. Friends are assets.

2024: The year of navigating Meta bugs

New Year's resolutions fail because we treat them as goals instead of responsibilities. This year, reframe your mindset: what are your 2025 responsibilities? What actions, habits, or values will you hold yourself accountable to? Make it about commitment, not just intention.

Dear Meta , it's been almost two full weeks that my personal account has been restricted from advertising. I have spent well over $100M on your platform over 7 years, and yet I am unable to expedite your neglected support ticket or contact anyone directly. I don't care if

Full-service agencies are weak because they try to do everything and end up doing nothing well. Their employees serve as a generalist, spreading expertise too thin. Want results? Hire specialists.

Today is a great day to be cringe.

I find it interesting how quiet Bezos has been about the TikTok ban. When it first came up, I didn’t think it was actually about data. I figured it was because TikTok was becoming a threat in international ecommerce. They’re growing fast with TikTok Shop, and I expected that

- Got Tondo on that 3PL. - Just hired a support person to not have to answer emails. - Got Kevin Heuer looking after the ads - A lot of things cooking at Kno 🔒 Locked in. Less distractions.

remember what they took from us.

Objectively there has been more bugs on Meta in the last calendar year (starting in Feb 2024) than any one year prior to this since I've started working with the company more than 15 years ago. At last year's Meta Performance Summit they acknowledged as much and said it would

I’ve turned around a few 9-figure DTC brands. It’s hard work. My 6 biggest problems and what I learned on how to solve them as a new private equity-backed CEO:

Meta Ads Manager

The health indicator no one talks about = the strong desire to work and build things. Whether for the intrinsic love of the work, the rewards, or both. Yes we need sleep and (some need) recreation but drive is at least as important as any other metric.